Leading Fixed and Mobile Operators to Discuss How to Price Data Services at the Telecoms Pricing Conference

Telecoms Pricing Conference to Bring Together Telecoms Operators From Across Europe and the Mena Regions to Discuss the Pressing Data Pricing Challenges Faced by the Industry

LONDON, March 7, 2011 - "The truth is, operators in the United States, Europe and more mature
markets lag APAC and emerging markets intuitive-pricing category" (Source:
Connected Planet)

At a time when operators are struggling to drive revenue from services,
and customers are willing to compromise quality over price, operators are
faced with the challenge of developing and implementing innovative, pricing
models that will drive revenue generation.

Telecoms IQ will host the Telecoms Pricing Conference from 11-14 April,
2011 in London. This conference will target senior level executives from
Fixed and Mobile Operators and Service Providers with responsibilities for
Business, Wholesale and Consumer Pricing, Profit Management and Marketing.

The Telecoms Pricing conference will provide an understanding of how to
effectively develop price models that maximise margins from data services as
well as how to create attractive, personalised bundles that optimise profits
and provide real value to their customers. Additionally, Telecoms Pricing
will look at how to successfully develop alternative pricing models to
replace unsustainable flat rate tariffs and address the capacity crunch.

The event will showcase exclusive case studies led by industry experts
including:

    - Juho Harme, Head of B2C Product Management at TeliaSonera
    - Katie Hollier, Mobile Broadband Marketing Manager at Telefonica O2 UK
    - Roberto Lago Arenas, Product Manager at Telefonica Espana
    - Maarten van Deurzen, Manager, Mobile Pricing at KPN.

The Telecoms Pricing media centre features an exclusive interview with
John Burdass, the Director of Pricing at Colt Enterprise Services where he
discusses innovation, how to determine effective KPIs for your pricing model
and how to really understand your customers' needs to develop a personalised
pricing strategy for them. www.telecoms-pricing.com

Notes to Editors:

Telecoms Pricing will be held on the 11th-14th April at the Mayfair
Conference Centre, London.

For further information on Telecoms Pricing, contact Valeria David on
+44(0)207-368-9300 or email telecoms@iqpc.co.uk

About IQPC

Telecoms IQ provide a range of carefully focused conferences that examine
a specific technology or issue from an international perspective. Each
conference is designed to give organisations the technical and strategic
know-how to gain a competitive advantage in the telecoms market. The speakers
are carefully selected to evaluate key trends and to provide real world case
study analysis and solutions.

    Contact Information:

    Valeria David
    Marketing Manager
    IQPC International
    T: +55-19-9181-3226
    E: valeria.david@iqpc.co.uk
    W: www.iqpc.com/Telecom.aspx

Contact Information: Valeria David, Marketing Manager, IQPC International, T: +55-19-9181-3226, E: valeria.david at iqpc.co.uk