Littlewoods Europe Announces Launch of Autumn 2011 Collection

SPEKE, England, July 8, 2011 -

Littlewoods Europe has announced the launch of its new
collection for autumn 2011, which will be available on its
website.

The new season collection will launch with over 10,000 new lines
on offer, comprising 5,000 new fashion lines for the whole family,
including women, men and children. In addition there will also be
new lines of shoes, accessories, electrical, href="www.littlewoodseurope.com/toys-games/e/b/5132.end">childrens
toys and great new season pieces for the home.

In addition to this the new collection for autumn 2011 will
include an increased range from the popular menswear brand
Goodsouls, a heritage collection from kidswear brand Ladybird and
more choice than ever before in Littlewoods Europe’s Savior range
in sizes 8 to 28. There will also be the addition of the new
women’s jeans range ‘confident curves’, which feature a silhouette
smoothing tummy control panel.

The Littlewoods Europe fashion range will feature a number of
key fashion trends for womenswear including 70s, vintage fair,
beatnik and colour pop, which is continuing from the summer
collection.

A spokesperson for Littlewoods Europe said: “Our new season’s
collection is our best yet. With thousands of new products and some
great new brands, our customers have more choice than ever before.
We have interpreted key cat walk trends, like pleats and tweeds to
produce a very wearable range of clothing, with key on trend pieces
plus great value basics, for customers to update their wardrobes
for the new season.”

About Littlewoods Europe:

Littlewoods Europe launched on 27th August 2009 is aimed at
women who want the convenience of home delivery from one of their
favourite British on-line retailers. The delivery cost is €5
regardless of size of order. Delivery is within 10 working days,
with 28 days home approval guarantee. Littlewoods Europe currently
delivers to 25 European countries including Austria, Belgium,
Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Greece, Hungary, Italy, Latvia, Lithuania,
Luxembourg, Malta, Netherlands, Poland, Portugal, Romanic,
Slovakia, Slovenia, Spain and Sweden.

The Littlewoods Europe site features over 17000 product lines,
from core categories of clothing such as href="www.littlewoodseurope.com/women/dresses/e/b/1655.end">womens
dresses, href="www.littlewoodseurope.com/new-summer-collection-view-all/e/b/1757/promo/57800015.end">
womens swimwear, href="www.littlewoodseurope.com/shoes-boots/sandals/e/b/100458.end">
sandals, footwear, toys, kidswear & homeware.

Littlewoods Europe is part of Shop Direct Group who is the UK’s
largest online and home shopping retailer with sales of circa £1.7
billion.

Brands within the Shop Direct Group portfolio include
Very.co.uk, Woolworths.co.uk, LittlewoodsIreland.ie,
LittlewoodsEurope.com, Additionsdirect.co.uk, Choice.co.uk,
kandco.com and isme.com

PR contact:

Victoria Barker
Consumer PR Team -– Shop Direct Group
Skyways House
Speke Road
Speke
L70 1AB
+44(0)844-292-3845
href="www.littlewoodseurope.com">www.littlewoodseurope.com

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