Hotter Comfort Concept Shoes Reveals Office Staff Opting for Dressed Down Look

By Hotter Comfort Concept Shoes, PRNE
Monday, July 4, 2011

SKELMERSDALE, England, July 5, 2011 -


 

Hotter Comfort Concept Shoes has revealed that ties, killer
heels and sharp suits are a thing of the past with the average
office worker now opting for a dressed down look according to new
research by the comfort shoe brand.

The image of smart office workers has been replaced by employees
more likely to be wearing href="www.hottershoes.com/">comfortable shoes, t shirts
and casual trousers.

When planning what to wear for a day at the office Brits are
much more likely to consider their own comfort than worrying about
tottering in heels. Nearly half (49%) saying they wear shoes to
work that are comfortable with an additional 32% saying they wear
practical smart work href="www.hottershoes.com/en/Womens-Shoes/Womens-Heels?DisplayProductList=true">
heels in the office.

However, more than one third of women wear different shoes for
their commute - indicating that their href="www.hottershoes.com/en/Occasions/Work-Shoes?DisplayProductList=true">
work shoes may not offer the ultimate comfort for a walk, bus
or tube ride to the office.

Company dress codes now allow casual smart comfort in the office
which is great news for bosses and staff alike as more than half of
those surveyed said they worked better if they were comfortable
with what they were wearing and nearly half said that a casual
outfit made them more confident in the work place.

Paul Sayers, product design director from Hotter Shoes, who was
behind the research into 3,000 working Brits said: “The evidence is
clear to see, comfort has officially made a comeback. We make shoes
that feel like slippers, so it’s great to hear the majority of
workers say they feel more confident and work more productively
when they feel comfortable in what they wear.

“As comfort specialists we make sure that every pair of our
shoes, whether smart work heels or casual comfy commuter-wear, is
designed to combine comfort and style. We have always believed in
the power of comfort and this proof underlines our commitment to
making the nation’s feet happy.”

Only one third of women wear a shirt to work. Two thirds say
they dress more casually now than they did 10 years ago with nearly
all saying things had changed from 20 years ago.

Summer was also the time when most staff took a more casual
approach to their wardrobe.

Most admit that they only look smart and wear href="www.hottershoes.com/en/Occasions/Daywear?DisplayProductList=true">
smart shoes at work twice a week although over 83% said they
made more of an effort if they have a meeting.

About Hotter Comfort Concept Shoes:

The company, which was established in 1959, is now one of the
most successful production facilities anywhere in the world.
 The ‘Comfort Concept’ in every pair includes features such as
smooth internal seams; removable insoles; soft leather uppers and
soft padding.  The 1.3 million pairs of shoes designed and
made in Hotter Comfort Concept’s UK factory each year have shock
absorbing soles which contain millions of air bubbles that make the
shoes incredibly light and give a feeling of walking on air.

Hotter Comfort Concept shoes and sandals are sold direct to
customers via its 100 seater call centre; hotter.com, 15 Hotter
Comfort Concept stores across the UK and through 200 independent
retailers.

For further PR information, please contact:
Melanie Killilea
PR Manager
Hotter Comfort Concept Shoes
2 Peel Road
Skelmersdale
Lancashire
WN8 9PT
+44(0)1695-712720
href="www.hottershoes.com">www.hottershoes.com

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