Summer Colour Hits House of Fraser

LONDON, July 4, 2011 -

As the temperate rises and skin becomes sun-kissed, a bolder
colour palette seems even more tempting. From rich emerald green to
the hottest pink, House of Fraser is all about colour for
Spring/Summer, with an array of eye-catching hues that will
brighten up your wardrobe… House of Fraser presents its Colour
Wheel, an interactive guide to this summer’s must have looks, where
it spins through the most tantalizing colours of this summer’s
fashion.

View the href="www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTemplCont-Show?cid=COLOUR_WHEEL">
House of Fraser colour wheel.

Once you’ve found the colour scheme that works for you, the
colour wheel lets you select specific items from the House of
Fraser range that embody that look. Pick from your favourite href="www.houseoffraser.co.uk/Shoes/319,default,sc.html">evening
shoes for women, or our href="www.houseoffraser.co.uk/women%27s+designer+dresses/301,default,sc.html">
House of Fraser summer dresses…. There is plenty to choose
from. Here’s a breakdown of what’s hot this summer.

Ravishing Red

A vibrant shade of red is guaranteed to turn heads and is a must
for those seeking a little day to evening drama. From deep berry to
sizzling scarlet, red is big news for the warmer months and offers
style to suit all skin tones. An easy way to work this dramatic
colour is denim. Forget faithful indigo and swap for a fire engine
colourway; J Brand’s mid rise skinny bright jeans are the perfect
partner to clean-cut white and nautical-inspired stripes.

True Blue

Looking blue has never been so chic. This ultra-icy hue looks
fabulous against summer’s bronzed skin; a must for those seeking a
contemporary alternative to faithful black this season.
Floor-sweeping maxi dresses and elegant all-in-ones are drenched in
aqua, cobalt and regal navy to create dramatic seasonal
silhouettes. Coast’s latest occasionwear collection includes a host
of flowing gowns and pretty shifts in this ultra-cool colour
palette.

Bright Spark

Beautiful brights continue to be popular this season, with zesty
shades offering a key look for the warmer months; thirst-quenching
lemon appears alongside loud and proud orange in a fruity and
fabulous colour palette. House of Fraser’s selection of high street
brands provide an array of bright shades for Spring/Summer; Oasis’
fit and flare dress blends a vintage-inspired shape with a splash
of citrus, while Jaeger’s apple-coloured silk camisole is a cute
and contemporary wardrobe staple.

Nice and Neutral

There’s no need to fret over colour if effortless neutrals are
more your style. An essential in any wardrobe, these are the shades
that you can always rely on. Desert tones and biscuit hues feature
heavily in the ’70s trend story, while timeless white always works.
Try Biba’s embroidered waterfall waistcoat for an ethereal
finishing touch.

About House of Fraser

House of Fraser has 61 stores in the United Kingdom and Ireland,
offering luxurious items and a premium shopping experience. From
the latest men’s, women’s and children’s clothing to beauty
essentials and must-have home accessories, House of Fraser
continues to expand its much-loved collections, both online at
houseoffraser.co.uk and in stores across the country.

Contact: Gayle Griffith, Assistant Press Officer,
gaylegriffith@hof.co.uk / Tel: +44(0)20-7003-4649

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