Littlewoods Europe Announces Launch of Wish List Service

SPEKE, England, March 23, 2011 - Littlewoods Europe has announced the addition of a wish lists feature to
its website.

The wish list service is new to the Littlewoods Europe site and it allows
customers to save items they are interested in and then come back later and
purchase the items directly from their wish list, with the list keeping a
record of the items which have been purchased and the items which are still
to be bought.

The wish list service also allows the creation and naming of multiple
lists for one account. This means that customers can organise lists in the
way that is best suited for them, with a different list for different
occasions or for different departments within the Littlewoods Europe online
store.

The new wish list service offers a greater level of convenience for the
shopper as items can be saved and returned to at a later time without having
to search for them again or remember what item was previously searched for.

A spokesperson for Littlewoods Europe said: "We are very pleased to
introduce wish lists on Littlewoods Europe. When shopping, you can't always
buy something as soon as you see it, whether it's time or financial
restraints. The addition of wish lists to our site means customers can save
items they like and come back to them at a later time. There is also the
option for multiple lists so you can get your shopping organised in no time.
We hope this added functionality on the site will mean a better shopping
experience for the customer."

Wish lists can also be sorted by price and date added to wish list to
make them easier to sort through at a later date. Items can also be amended
and removed later if a customer changes their mind about which items they
want appearing on a particular wish list.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group who is the UK's
largest online and home shopping retailer with sales of circa GBP1.7 billion.
It is aimed at women who want the convenience of home delivery from one of
their favourite British on-line retailers. The delivery cost is EUR5
regardless of size of order. Delivery is within 10 working days, with 28 days
home approval guarantee.

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, LittlewoodsIreland.ie, LittlewoodsEurope.com,
Additionsdirect.co.uk, Choice.co.uk, kandco.com and isme.com.

Littlewoods Europe stocks a large range of items such as clothing
including Nike clothing (
www.littlewoodseurope.com/nike-sportswear/e/b/2780/promo/17600007.end)
, Bench clothing (www.littlewoodseurope.com/bench/e/b/5627.end) and
plus size clothing (
www.littlewoodseurope.com/women/size-16/e/b/1962.end), lingerie
including the Wonderbra (
www.littlewoodseurope.com/women/wonderbra/e/b/1589,4294958604.end),
children's toys and home wears.

    PR contact:

    Victoria Barker
    Consumer PR Team - Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-3845

www.littlewoodseurope.com

PR contact: Victoria Barker, Consumer PR Team - Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-3845