Macheen Delivers Internet-included Connectivity Over The Sprint Nationwide Network

By Macheen Inc., PRNE
Tuesday, March 22, 2011

Relationship Accelerates Sprint's Momentum in "Consumer Machine-to-Machine"

ORLANDO, Florida, March 23, 2011 - International CTIA Wireless 2011 — Macheen, Inc.
( today announced they are working with Sprint to
help consumer electronics manufacturers and retailers deliver new, simple, no
commitment" options for consumers to connect their devices to the Internet;
meaning M2M enabled e-readers, tablets, laptops, and gaming devices ship
'hot' already connected to the Internet via the Sprint Nationwide Network.

"Sprint has been an early pioneer of M2M. Teaming up with Macheen
strengthens our position in the 'consumer machine-to-machine' (consumer M2M)
space, where the booming market for connected consumer electronics is
spawning new opportunities for all," said Matt Carter, President, Sprint
Global Wholesale Solutions. "Macheen's proven technology provides device
makers with a simple path to roll out products that come already "hot" on the
Sprint network, right out of the box. Macheen complements our retail offers
and other enabling M2M and wholesale partnerships with a fast path to new
revenue streams."

Macheen (officially launched out of stealth mode last week
offers a global service platform for Internet-included connected devices.
Macheen will provide Sprint with new "consumer M2M" revenue streams as it
leverages their infrastructure and provides complementary business models.

"At Macheen, we think consumers would rather focus on what they can do
when connected, not on how to get connected," said Richard Schwartz,
President and CEO of Macheen, Inc. "Macheen's technology makes connectivity
to a wireless network a given. That means consumers get new, no-nonsense
options to go online and stay connected, manufacturers get simplified device
rollouts and enjoy much higher attach rates. Our business relationship* (1)
with Sprint enables us to power a new, growing category of connected
customers on the Nationwide Sprint Network."

Macheen's global service platform is live and in production in Germany.
Earlier this month, Dell announced
it had chosen Macheen to power its new "hot out of the box" mobile broadband
service, Dell NetReady
available on select Dell laptops in Germany.

Macheen is exhibiting in the Sprint booth (3076) at the International
CTIA Wireless show taking place in Orlando, Florida from 22-24 March 2011.

Notes to Editors:

Additional Information and Resources

    - Blog post ( from
      Macheen's CEO, Richard Schwartz, about the launch of the company
    - Background and bios ( on Macheen's
      seasoned executive management team
    - Follow Macheen on Twitter ( or
      Facebook (
    - Dell NetReady announcement ( (German)
    - Dell NetReady offering (

About Macheen

Macheen is a leading enabler of Internet-included connected devices. Our
proven, multi-tenant cloud-based platform makes it easy to sell and market
pre-connected devices that sustain profitable relationships with the
consumers who buy them. Macheen enables new business models for device
makers, retailers, content providers and network operators alike. We deliver
breakthrough value to significantly increase adoption rates and drive market
penetration of connected devices and content services. Macheen is a global
corporation headquartered in Austin, Texas, with a wholly owned subsidiary in
Germany (Macheen GmbH). Visit

(1) Although Sprint provides Macheen subscribers access to its wireless
network and to its wireless services, Macheen is responsible to the Macheen
subscribers for the service.

Alisa Davis or Gareth Williams, both of Macheen, +1-415-593-8400 , press at

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