Littlewoods Europe Launches Summer Collection

LIVERPOOL, England, May 3, 2011 - Littlewoods Europe has announced the launch of its new summer collection
which includes the addition of 3000 new lines to make the most of 2011.

The new collection includes fashion lines for the whole family with
summer clothing ranges for men, women and kids. In addition to the new
clothing lines, the summer collection also includes 100's of summer shop
items and brings the product total for the British on-line retailer up to
17,000.

In addition to the always popular women's swimwear (
www.littlewoodseurope.com/new-summer-collection-view-all/e/b/1757/promo/57800015.end)
collections and shapewear swimwear ranges, the summer shop
items also include, kaftans, summer dresses, (
www.littlewoodseurope.com/women/dresses/e/b/1655.end) sandals
(www.littlewoodseurope.com/shoes-boots/sandals/e/b/100458.end) and
cover ups. For men there are all the summer essentials with shorts, t-shirts,
polo shirts and tops, while kids can find great value packs by brands like
Ladybird; with shorts, t-shirts and swimwear.

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As well as the summer clothing basics, the new range also features a host
of summer occasionwear, such as the glamorous Teatro brand for weddings,
christenings and summer parties. and a new outdoor living collection which
features outdoor toys and games alongside everything needed for taking dining
outside this season with the addition of picnic hampers and plastic cutlery
to the retailers product line up.

A spokesperson for Littlewoods Europe commented, "Our buyers have worked
really hard pulling together an extensive summer range. Everything from
everyday basics like shorts and sandals to swimwear and beautiful summer
occasionwear. So whether you are flying off somewhere tropical or spending
the summer at home, you will find everything you need for summer at
Littlewoods Europe."

About Littlewoods Europe

Littlewoods Europe launched on 27th August 2009 is aimed at women who
want the convenience of home delivery from one of their favourite British
on-line retailers. Delivery is available to 25 European countries and
delivery cost is EUR5 regardless of size of order. Delivery is within 10
working days, with 28 days home approval guarantee.

The Littlewoods Europe site features over 17000 product lines, from core
categories of clothing, including womens evening and maxi dresses
(www.littlewoodseurope.com/women/dresses/maxi-dresses/e/b/12942.end)
through to footwear, menswear, toys, kidswear & homeware.

Littlewoods Europe is part of Shop Direct Group which is the UK's largest
online and home shopping retailer with sales of circa GBP1.7 billion.

    For further media information please contact:

    Victoria Barker
    Consumer PR Team - Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-3845
    www.littlewoodseurope.com

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