Lonrho's Oceanfresh Wins Pick n Pay Private Label AccountBy Lonrho Plc, PRNE
Thursday, May 5, 2011
LONDON, May 6, 2011 - Lonrho's Oceanfresh has announced that after a lengthy product testing
and development program Oceanfresh has been chosen to supply 16 of the 19
items that Pick n Pay will be launching under their private label brand. The
new range includes product lines for general day to day consumption as well
as new products that will form part of the prestigious 'Finest Range'
category from Pick n Pay.
First deliveries of the new lines are expected to start in September
2011. Since becoming a Lonrho subsidiary in June 2010, Oceanfresh has
increased its ranges and capacity and has focused on providing excellence of
service, outstanding quality products and strong, reliable retail
relationships both in the African market and globally.
Enquiries: Lonrho Plc Geoffrey White, Chief Executive +44(0)20-7016-5105 Pelham Bell Pottinger James MacFarlane +44(0)20-7861-3232
Tags: London, Lonrho Plc, May 6, United Kingdom