Mendeley Hires Spotify's Paul Brown as Chief Operating Officer

Brown to spearhead operations and strategic partnership development

LONDON, August 19, 2010 - Mendeley (www.mendeley.com ), a rapidly growing media technology
startup that provides the world's largest research collaboration platform, is
delighted to announce that Paul Brown will join the team as Chief Operating
Officer, a newly created position, effective September 6, 2010. He comes to
Mendeley from Spotify, a startup that is making waves in the digital music
industry, where he most recently served as Senior Vice President of Strategic
Partnerships.

"Mendeley is building a vital product that has a significant impact on
the lives of researchers, academics and students - revolutionizing how they
collaborate and discover academic content online," said Paul Brown. "I want
to help grow the business and take it to where we all believe it can go.
Having seen what the team has achieved so far and what's in the pipeline, I
am hugely excited about this opportunity."

Paul is a seasoned deal-maker, business strategist and negotiator. Having
spent more than 14 years working in the music, media and technology
industries, he has quickly risen to senior management positions at UBS
Warburg (Director), Sony Music (VP, Futures Division) and Pandora (MD,
International). Both at Spotify and Pandora, Paul played key roles in
establishing new digital business models that changed how music is
distributed and consumed.

At Mendeley, Paul will scale the firm's London-based operations and drive
international strategic partnership development. Paul's experience and broad
network will be particularly relevant in helping Mendeley's existing and
potential partners fully realize and benefit from the value of its tools and
services.

"Mendeley is growing by leaps and bounds, and so are the opportunities
for working with universities, academic publishers, enterprises and
governments," said Victor Henning, CEO and co-founder of Mendeley. "There are
many parallels between what the music industry has gone through in the past
ten years and the challenges that academia and scientific publishing are
facing. We are thrilled to benefit from Paul's insights and lessons learned
as we expand our platform and reach new users and partners."

For more information, visit www.mendeley.com, or follow Mendeley
on Twitter (twitter.com/mendeley), Facebook
(www.facebook.com/pages/Mendeley/42920143610) or FriendFeed
(friendfeed.com/mendeleyresearch).

About Mendeley

Mendeley (www.mendeley.com ) is a rapidly growing media technology
startup that is helping to revolutionize the way research is done. Used by
more than 450,000 academics and industry researchers, Mendeley's reference
manager enables researchers to arrange collaborative projects, work and
discuss in groups, as well as share data across Mendeley's web platform.
Launched in London in December 2008, the company is already the world's
largest research collaboration platform and is on track to become the world's
largest research database with more than 30 million indexed documents. The
company's investors include those who previously built Skype, Last.fm and
Warner Music Group.

Nicole Bott, Peppercom, +1-212-931-6168, nbott at peppercom.com; Cindy Rubbens, Mendeley, +44-207-713-8486, cindy.rubbens at mendeley.com