Michelle Obama Wears ASOS AFRICA

LONDON, June 23, 2011 -

- With Photo

Michelle Obama wears href="www.asos.com/Asos-Africa/Asos-Africa-Printed-Sleeveless-Oversized-Shirt/Prod/pgeproduct.aspx?iid=1497119&SearchRedirect=true&SearchQuery=ASOS%20AFRICA%20Printed%20Sleeveless%20Oversized%20Shirt">
ASOS AFRICA printed sleeveless oversized shirt while at the
Emthonjeni Community Center in Zandspruit Township, South Africa,
June 21^st 2011.

ABOUT href="www.asos.com/Women/A-To-Z-Of-Brands/Asos-Africa/Cat/pgecategory.aspx?cid=10178">
ASOS AFRICA | £5.00 from each ASOS Africa garment
sold this season will continue to go directly to the construction
of SOKO’s new workshop, with the ASOS Foundation matching each
£5.00 donation. The href="www.asos.com/Women/A-To-Z-Of-Brands/Asos-Africa/Cat/pgecategory.aspx?cid=10178">
ASOS Africa collection forms part of the href="www.asos.com/The-Green-Room/Cat/pgecategory.aspx?cid=10062">
Green Room offer on ASOS, an
online marketplace which brings together and highlights brands that
promote people and the planet.  ASOS Africa is produced in
collaboration with SOKO, enabling underprivileged communities to
establish sustainable business through their local
craftsmanship. 

About ASOS | Established in June 2000 and admitted to AIM
in October 2001, ASOS.com is the
UK’s largest independent online fashion and beauty retailer,
offering over 40,000 branded and own label product lines across
womenswear - including href="www.asos.com/Women/Dresses/Cat/pgecategory.aspx?cid=8799">
dresses, href="www.asos.com/Women/Shoes/Cat/pgecategory.aspx?cid=4172">
shoes, href="www.asos.com/Women/Lingerie-Nightwear/Cat/pgecategory.aspx?cid=6046">
lingerie and href="www.asos.com/Women/Jeans/Cat/pgecategory.aspx?cid=3630">
jeans- and menswear, including href="www.asos.com/Men/Jeans/Cat/pgecategory.aspx?cid=4208">jeans,
href="www.asos.com/Men/Shoes/Trainers/Cat/pgecategory.aspx?cid=5775">
trainers, href="www.asos.com/Men/T-Shirts-Vests/Cat/pgecategory.aspx?cid=7616">
t-shirts, and href="www.asos.com/Men/Suits-Tailoring/Cat/pgecategory.aspx?cid=5678">
suits. 1,500 - 2,000 new product lines are being introduced
each week. Aimed primarily at fashion forward 16 - 34 year olds,
ASOS.com attracts over 11 million unique visitors a month and as at
31^st December 2010 had 4.8 million registered users and
1.9 million active customers.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from
www.pa-mediapoint.press.net or viewed at
www.mediapoint.press.net or
www.prnewswire.co.uk.

To request this high-res image or further information on ASOS
AFRICA, please contact Justin Padgett:

justinp@asos.com /
+44(0)20-7391-0353

.