NH Hotels Forms Alliance With AMResorts in the Dominican Republic

By Nh Hotels, PRNE
Tuesday, March 15, 2011

MADRID, March 16, 2011 - NH Hotels, the Spanish hotel company leader, and AMResorts, the North
American hotel company, have signed a strategic agreement to develop a new
formula of collaboration which will join together their commercialisation
activities, brand management and hotel management.

The pilot plan for this alliance will be implemented in two NH hotels in
Dominican Republic (
www.nh-hotels.com/nh/en/hotels/dominican-republic.html), both located
in Bavaro Beach (Punta Cana). From the 1st of May, the NH Royal Beach and NH
Real Arena will be operated by NH, but under AMResorts' luxury brands Secrets
Resorts & Spas and Now Resorts & Spas. AMResorts will be responsible for
providing these properties with sales, marketing and brand management

Starting in May, guests at the hotels in Bavaro Beach (
will be able to enjoy the benefits of Secrets and Now Resorts & Spas with
their signature vacation concept Unlimited-Luxury, providing access to lavish
accommodation, gourmet a la carte dining, premium brands, 24-hour room and
concierge services, daytime activities, live evening entertainment and much

After signing the agreement, Alex Zozaya, president and CEO of AMResorts,
stated: "We are proud of this strategic alliance with NH Hotels, leader in
the hotel industry in Europe, this allows us to maximize on the commercial
and management synergies between both companies".

Francisco Zinser, chief operating officer of NH Hotels said: "We are very
happy with the agreement reached with AMResorts, the North American company
leader in the luxury leisure market in the Caribbean, which presents an
excellent opportunity to further develop and enhance both properties from a
commercial point of view".

This model opens the door to an array of possibilities and is just the
beginning of a new strategy between two successful companies both with
fundamental experience and desire to strengthen presence within their own
tourist destinations.

About NH Hotels:

NH Hotels (www.nh-hotels.com/) currently has 400 hotels with
60,000 rooms in 25 countries across Europe, America and Africa. NH Hotels
currently has 25 new hotel projects under construction which will provide
more than 3,000 new rooms.

NH Hotels stands for quality in its services and facilities, with
carefully thought out decoration which is intended to please all tastes and
make guests feel comfortable.

NH Hotels' establishments offer the most advanced communication
technologies to help guests' with their work and leisure.

The prestigious restaurateur Ferran Adria, founder of El Bulli
restaurant, has entered into an association with NH Hotels, launching new
concepts such as 'nhube' and 'Fast Good', pioneering spaces in the hotel

NH Hotels is a responsible company within the tourism industry, offering
services which anticipate present and future needs of both internal and
external stakeholders (employees, clients, shareholders, suppliers,
environment, etc.), the community and future generations with attention paid
to detail and efficient and sustainable solutions.

    NH Hotels is listed on the Stock Exchange of Madrid.

    For more information please contact:
    Communications Department
    NH Hotels
    Santa Engracia
    120 Edificio Central

For more information please contact: Communications Department, NH Hotels, Santa Engracia, 120 Edificio Central, Madrid, Spain, +34914519762

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