On the Beach: Brits Escape to the Beach for Easter and the Royal Wedding

On the Beach has Revealed That Discounted Deals to Sunny Locations are Attracting Eager Holidaymakers This Easter and During the Period Surrounding the Royal Wedding; Trips to Portugal and Turkey are Proving Particularly Popular.

MANCHESTER, England, April 7, 2011 - Research conducted by leading online travel agent On the Beach reveals
that thousands of Brits will be heading on budget holidays
(www.onthebeach.co.uk/l/budget-holidays) to sunnier climes this
Easter with many more sun worshipers jetting off for the Royal Wedding.

The Portuguese Algarve coast is proving to be one of the most popular
destinations amongst holidaymakers, with bookings over the Easter period up
more than 90% on the same time last year. Malta is also a popular destination
this Easter with sales up 22% on the previous year.

Malaga, Turkey and the Greek Island of Rhodes make up the top five most
popular destinations this holiday period.

Uncertainty surrounding Portugal's economy has seen many airlines and
hoteliers offering discounted deals in order to attract British holidaymakers
to its resorts. Keen to take advantage of the deals, On the Beach has
witnessed a huge rise in bookings with customers snapping up deals with
prices up to 28% cheaper than Easter 2010.

During Easter and the Royal Wedding weekend, discounted holidays to
Turkey (www.onthebeach.co.uk/destinations/turkey) are also being
snapped up with the average price of a holiday up to 40% cheaper than last
year.

Alistair Daly, Marketing Director at On the Beach said, "There are many
great deals to be had with Portugal offering the greatest savings over the
Easter holiday and Royal Wedding period. Our latest sales figures show that
British holidaymakers are keen to take advantage of the extra bank holidays
(www.direct.gov.uk/en/Governmentcitizensandrights/LivingintheUK/DG_073741)
given this year and many will be watching the happy couple tie the knot
while relaxing in a sunny beach destination."

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About On the Beach:

Founded in 1995, On the Beach is one of the UK's leading online travel
agencies carrying over 500,000 passengers every year (ABTA K0813). On the
Beach provides value for money flights and hotels in the world's most popular
beach holiday destinations. On the Beach provides consumers with a huge
selection of travel products, from 50 million available seats, more than
30,000 hotels around the world, insurance and in-resort transfer partners.
Customers can book online at www.onthebeach.co.uk or by calling the UK
call centre on 0870-606-07-08.

As the expert provider of DIY beach holidays to the UK market, On the
Beach is so confident of its industry leading position, it offers a market
leading price match guarantee for its customers. On the Beach
(www.onthebeach.co.uk/) will refund the difference if a lower price
is found for the same product on any UK website*.

*Offer applies to exact product match

Contact Information: Press Office, On The Beach Limited, Spectrum House, Towers Business Park, Wilmslow Road, Didsbury, M20 2SE, press at onthebeach.co.uk, +44(0)131-624-8989; Jamie Wortley, jamie.wortley at onthebeach.co.uk