Palestine Securities Exchange Launches its New Corporate Identity and Strategy for Development

NABLUS, Palestine, October 4, 2010 - Palestine Securities Exchange celebrated the launch of its new corporate
identity during a ceremony in Ramallah on 29/9/2010. "Palestine Exchange"
(PEX) is the new brand name and "Palestine of Opportunities" is the slogan,
which reflect the tangible investment opportunities in Palestine. This event
comes after the recent transformation of the Exchange into a public
shareholding company back in February 2010.

Dr. Rami Al-Hamdallah, Chairman of Palestine Exchange
emphasized in his welcoming speech the importance of PEX as the backbone of
the Palestinian Economy. He said that the investment opportunities in
Palestine are as rewarding as the ones in neighboring exchanges. He also
underlined PEX activities in terms of increasing the depth of the exchange,
attracting local and foreign investments and adopting state of the art
technologies.

Dr. Al-Hamdallah stated that the new PEX slogan reflects PEX
strategy in attracting investments especially from the Palestinian Diaspora.
He also pointed out the importance of the recent transformation of the
exchange into a public shareholding company on the Palestinian economy in
general and on the capital market sector in specific especially that the PEX
will be listed on the exchange next year. He also highlighted the stability
of Al-Quds index and the positive performance of the Exchange lately which
reflects a clear message to investors of the steadiness of the Palestinian
capital market.

PEX Strategy for development

Chief Executive Officer of PEX, Mr. Ahmad Aweidah highlighted
in his presentation some of PEX milestones since establishment. He also
introduced the PEX strategy for development including, quality listings of
new companies, attracting a substantial and resourceful Palestinian Diaspora,
the creation of an independent Central Security Depository and Clearing
company (CSD), as well as the constant investment in best of breed systems
and applications to support growth and service diversification. Aweidah said:
"PEX has always adopted state of the art technologies since its launch; this
has made the exchange one of the safest investment platforms."

Aweidah also highlighted incentives for investing in the PEX
stating that it is a small exchange, yet robust and growing fast. He added:
"the exchange efficient structure and operations is within best international
practice. PEX has an advanced regulatory environment within international
standards. Listed companies' financial performance is consistent and
growing."

    Contact information:

    Fida' Musleh Azar
    Head of Public Relations & Investor Education
    Tel: +970(or 972)2-2403903
    Email: fida.azar@pex.ps, www.pex.ps

Contact information: Fida' Musleh Azar, Head of Public Relations & Investor Education, Tel: +970(or 972)2-2403903, Email: fida.azar at pex.ps