Protect Your Bubble Turn Up the Heat With iPhone Addiction Viral Video Campaign

By Protect Your Bubble, PRNE
Wednesday, November 24, 2010

Online Insurance Company Running Video Campaign Highlighting Unusual Use of iPhones

LONDON, November 25, 2010 - Online insurance specialists Protect your Bubble
( have
launched the second in a series of three videos based around iPhone addiction
in an innovative viral marketing campaign, featuring a young chap suffering a
mishap with his smartphone in a local launderette.

Older viewers might recognise the 1980s jeans commercial inspiration
behind the viral video, the latest in the series from Protect Your Bubble
highlighting some of the more unusual insurance claims they have covered in
2010. The short film was recorded on location at a local launderette just
south of Manchester city centre.

The video is hosted on a Protect your Bubble microsite: and will be promoted on
Facebook, Twitter, YouTube, Vimeo and via additional channels across the web.

Before the launderette viral, the previous video in the series of three
short film clips featured a candle-lit bath and an ensuing exchange of
picture messages for one young lady leading to ill-fated consequences, also

In the last 12 months Protect your Bubble have helped out iPhone policy
holders who have reported claims such as, 'I dropped it from a hot air
balloon', 'My dog chewed it', 'I dropped it in a blender' and 'It fell into
the kettle'. Most common claims were for cracked screens, lost or stolen
handsets and iPhones dropped in toilets and baths.

One further video will be released in the coming weeks as part of a
marketing campaign for Protect your Bubble, which emphasises the risk of
using expensive gadgets in daring situations.

Stephen Ebbett, spokesperson for
stated: "With so many iPhone and smartphone addicts carrying their gadgets
with them wherever they go, it's not surprising that they are being lost or
damaged in a host of unusual ways. Our gadget and iPhone insurance products
would be ideal for the colourful personalities who feature in this series of
viral videos."
provide camera insurance policies from GBP1.49 a month, iPhone insurance from
GBP5.99 a month and laptop insurance from just GBP3.99 a month.

About Protect your Bubble
( is an
online insurance provider trying to make personal insurance simple, easy and
uncomplicated - from buying a policy to making a claim. It currently offers
gadget, travel, personal emergency, home emergency, car, life, car hire, home
and pet insurance.

Other than iPhone insurance packages, Protect your Bubble also offers
gadget insurance on cameras, camcorders, notebooks, Blackberry devices,
iPods, iPads mobile phones, game consoles, MP3 players, PC's, PDA's, Macbooks
and satnavs from GBP1.49 a month.

Media only: Joseph Beale, Tel: +44(0)1772-781-837, email: joe at

will not be displayed