Pay4Later Launches Retail Finance Solution

Point of Sale Credit Redefined for the Online Age

LONDON, July 27, 2010 - Pay4Later today introduced a retail finance solution that enables
ecommerce retailers to offer customers credit products including Interest
Free and Classic Credit.

Featuring seamless checkout integration and instant credit decisions,
Pay4Later brings retail finance into the mainstream UK ecommerce marketplace
for the first time. Designed from the ground up for online retail finance,
Pay4Later includes a raft of powerful features including real time reporting
and account management, support for multiple sales channels and integrated
fraud screening.

"Point of sale credit has been around for decades on the high street.
Retailers know that offering customers credit at the point of sale, is a
proven way to increase sales and average order values," said Scott Law,
Pay4Later's CEO. "With Pay4Later, online retailers can now discover these
potent benefits for themselves."

Fast, Convenient, Paperless Process

The process begins when a consumer selects a finance offer presented by
the retailer at checkout. Once the consumer has confirmed they meet the
lending criteria, the credit application form is displayed.

Upon completion, the consumer 'signs' the agreement online, which
instantly and securely transmits their application to the lender. The typical
lender response time is between 5 and 10 seconds which means the consumer can
complete the checkout process in just a couple of minutes. As the agreement
is executed online there is no paper, no delays.

Complete Solution

Pay4Later is a complete solution that includes a retail finance merchant
account from a choice of established, reputable banks. Pay4Later BackOffice
enables retailers to manage all aspects of their account online using a web
browser. CreditSentry, risk management software integrated within BackOffice,
analyses each credit application to help retailers identify and prevent
fraud.

By adopting established card payment processes and infrastructure,
Pay4Later makes it easy for retailers to integrate and manage retail finance.
Retailers can apply for an account online now at
www.pay4later.com/apply and select from a choice of accounts starting
at just GBP25* a month.

About Pay4Later - Pay4Later, UK's leading online retail finance gateway,
makes it easy for finance companies and retailers to work together to offer
consumers credit at the point of sale. Pay4Later is a UK limited company,
based in London and licensed by the Office of Fair Trading (Consumer Credit
Licence: 0616240). For more information please visit
www.pay4later.com/

* setup and additional transaction fees apply

Scott Law, +44(0)20-3402-6500, scott at pay4later.com