Prudential - 2010 HY Results Interviews with Group CEO and CFO

LONDON, August 12, 2010 - In a video interview with financial broadcaster www.cantos.com,
Prudential Group Chief Executive Tidjane Thiam talks about the company's
robust financial results and reflects on the recent bid for AIA. He
highlights record sales in both Asia and the US and says that the Asset
Management business attracted net inflows of GBP4 billion during the half.

Commenting on the recent bid for AIA, Thiam maintains that it was
"absolutely the right decision" and a unique opportunity.

He also reveals that the initial estimates for the cost of the bid have
been significantly reduced.

"It is a cost that… is large, but it is entirely manageable for a
company of the scale of Prudential. So at no stage in this process did we
'bet the company'… it was a calculated risk and one which led to an outcome
that is completely manageable…"

Nic Nicandrou, Chief Financial Officer, gives an overview of the key
financials and re-asserts the company strategy to "continue to allocate
capital to those geographic markets and products that have the highest
returns and shortest payback periods."

Tidjane Thiam concludes with a confident assessment of Prudential's
future.

"We're the leader in the best markets in the world, and growing. The
distance between us and the others is not reducing, it's actually
increasing."

The interviews and transcripts are available now on
www.cantos.com/company/Prudential/

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives. If you
would like to contact us, please email amanda.alexander@cantos.com or phone
+44-207-936-1352.

If you would like to contact us, please email amanda.alexander at cantos.com or phone
+44-207-936-1352.