Really Simple Systems Bring Free CRM to Market

Really Simple Systems Free Edition provides SMBs With Two-User Web-Based CRM That's Free, Forever

LONDON, October 28, 2010 - Really Simple Systems - www.reallysimplesystems.com -
the largest UK vendor of Cloud CRM systems, today announces the launch of
Really Simple Systems Free Edition; a free CRM (
www.reallysimplesystems.com/free_crm.asp) version of the vendor's
flagship web-based CRM (www.reallysimplesystems.com/) product that
gives users the software and hosting for a two-user sales system free of
charge, forever. This change in strategy is part of the company's plan to be
the largest global Cloud CRM (
www.reallysimplesystems.com/release.asp?id=29) vendor in terms of
users in the next three years.

Really Simple Systems Free Edition is a complete Sales Force
Automation web-based CRM system, including Account, Contact and Opportunity
management, sales forecasting and reporting. Really Simple Systems free CRM
supports up to 100 Accounts, 100Mb of document storage and users can add more
users and storage from $8 a month. John Paterson, CEO of Really Simple
Systems, comments, "If you've ever been put off Cloud CRM systems because of
the cost or complexity, then this is the system for you."

Existing customers with one or two users, who could currently
be paying up to $90 a month, can downgrade to the Free Edition as soon as
their existing subscriptions end. For those who are paying monthly by credit
card, this change will be immediate. Once users reach the limit of what can
be achieved within the boundaries of the Free and Premium editions, they can
upgrade to Really Simple Systems Enterprise Edition for Marketing, Customer
Service & Support and the Really Simple Systems API (Application Programme
Interface) that was launched in August.

Commenting on what has prompted the company to pursue this new
strategy, Paterson says, "Cloud Computing offers customers a radical new way
to buy sophisticated applications at a low cost. By making Cloud CRM really
easy to use, Really Simple Systems can deliver free CRM without the expense
of a high touch sales and support process, passing this saving to the
customer."

Paterson concludes, "Really Simple Systems currently has over
2,000 customers, and the prediction is that we will sign around 10,000 new
Free Edition users over the next twelve months. Of those 10,000 we only
expect about 1,000 to upgrade to a paid-for system. We're going to make life
tough not just for conventional CRM vendors, but for Cloud vendors with high
prices and high cost bases."

About Really Simple Systems

Really Simple Systems Hosted CRM is aimed at small and medium
sized organizations with between 5 and 200 people who want a straightforward
web-based CRM sales, marketing and support system. The hosted model is
particularly suitable for companies with multiple locations and sales people
who work remotely or at home. Really Simple Systems, winner of the Software
Satisfaction Award in 2008 and 2010, is the largest United Kingdom provider
of hosted CRM systems with offices in the UK, North America and Australia.
Users include the Royal Academy of Arts, the British Library, the Red Cross,
NHS and the Department of Health as well as many small and medium sized
companies.

    For further information, please contact:
    John Paterson
    Really Simple Systems
    Tel +44(0)1730-823300

    Max Deeley / Krista Le Beau
    itpr
    Tel +44(0)1932-578-800

For further information, please contact: John Paterson, Really Simple Systems, Tel +44(0)1730-823300; Max Deeley / Krista Le Beau, itpr, Tel +44(0)1932-578-800