ReportsnReports - European IT Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

DALLAS, June 22, 2011 -

ReportsnReports announces it will carry
‘European IT Supplier Industry Outlook Survey
2011-2012: Industry Dynamics, Market Trends and
Opportunities, Marketing Spend and Sales Strategies‘
Report in its store

Browse the complete ‘ href="www.reportsnreports.com/reports/89333-european-it-supplier-industry-outlook-survey-20112012-industry.html">
European IT Supplier Industry Outlook Survey
2011-2012: Industry Dynamics, Market Trends and
Opportunities, Marketing Spend and Sales
Strategies‘ Report now!

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Scope of this report:

• The opinions and forward looking statements of 233 industry
  executives have been captured in our in-depth survey, of which 35%
  represent Director and C-level respondents
• The research is based on primary survey research conducted by
  ICD Research accessing its B2B panels comprised of senior marketing
  decision makers and leading supplier organizations
• The geographical scope of the research is regional - drawing on
  the activity and expectations of leading industry players across
  the European region
• In the report buyers identify what suppliers need to do to
  maintain their business and the key actions being taken by industry
  players to overcome the leading business threats Key topics covered
  include media spend activity, marketing and sales behaviors and
  strategies by suppliers, as well as threats and opportunities,
  investment outlook and business confidence among both buyers and
  suppliers.
• The report examines current practices and provides future
  expectations over the next 12-24 months
• The report provides qualitative analysis of the key industry
  threats and opportunities and contains full survey results
• This report covers data and analysis on media channel
  expenditure, marketing and sales practices and industry
  developments by suppliers

Reasons To Buy:

• Benchmark your sales and marketing spend with industry peers to
  effectively determine strategy
• Identify the specific marketing approaches your competitors are
  using to win business during the recessionary climate
• Better promote your business by aligning your capabilities and
  business practices with your customer’s changing needs during these
  times of market uncertainty
• Secure stronger customer relationships by understanding the
  leading business concerns and changing strategies of packaging
  buyers
• Predict how the industry will grow, consolidate and where it
  will stagnate
• Uncover the business outlook, key challenges and opportunities
  identified by suppliers and buyers in the industry

This report is the result of an extensive survey drawn from ICD
Research’s exclusive panel of leading IT industry executives. It
analyzes how href="www.reportsnreports.com/reports/89333-european-it-supplier-industry-outlook-survey-20112012-industry.html">
European IT industry suppliers‘ media spend, marketing and
sales strategies and business practices are set to change in
2011-2012. This report gives you access to the media channel
spending outlooks, media budgets, marketing agency selection
criteria, business challenges and sales tactics of leading
suppliers.

The report also identifies future growth of buyers and
suppliers, M&A and investment expectations.

This report not only grants access to the opinions and
strategies of business decision makers and competitors, but also
examines their actions surrounding business priorities. The report
also provides access to information categorized by region, company
type and sizes.

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