ReportsnReports -UK m-Commerce (Mobile Commerce) 2011 Market Research Report

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Report Summary

A 47 page Verdict research report published in June 2011, UK
m-Commerce 2011 examines all aspects of the role mobile phones are
playing in retail, to help you gain a complete understanding of
crucial href="www.reportsnreports.com/reports/90231-uk-m-commerce-2011.html">
UK mobile commerce market trend. Though m-Commerce remains a
small proportion of both online spending and total retail, its
rapid growth and the increasing use of mobiles by consumers as part
of the shopping process means it is an area that retailers cannot
afford to ignore.

Features and benefits

• Forecasts to 2015 across a range of key metrics allow you to
  plan for how the channel will develop
• Sector data allows you to compare how different sectors are
  performing via mobile and understand which ones offer the most
  potential
• Consumer data provides you with detailed clarity on what types
  of consumers are using mobiles - and how
• Key issues will educate you as to the future potential of
  mobile as a payment device, store map, price checker and more

Highlights
While m-Commerce only represents a tiny proportion of overall
retail, it continues to grow rapidly into an increasingly
significant part of online shopping. We expect growth of 133.9% in
2011, taking href="www.reportsnreports.com/reports/90231-uk-m-commerce-2011.html">
m-Commerce market value to £1.31bn, or 5.0% of all online
spending.

Mobiles are becoming a crucial tool for shoppers to research
purchases, utilise vouchers and discount codes, check product
availability, compare prices and perform a number of other retail
related functions. Retailers must adapt to this trend with mobile
optimised websites, apps and careful reputation management, or risk
losing out to competitors.

The food & grocery sector is by far the largest area of
m-Commerce. This is partly a reflection of the fact that it is the
largest retail market. However, it is also due to the desire for
convenience among food & grocery shoppers.

Your key questions answered

• What is the m-Commerce market size and how will it develop over
  the next five years?
• What are consumer attitudes to mobile retail?
• How many people are using mobiles for retail related purposes
  and what are their demographics?
• How are mobiles changing the way consumers shop online and in
  stores?
• What is the potential for mobile as a payment device and other
  more innovative uses?

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