Saxo Boosts APAC Presence With the Launch of Saxo Capital Markets HK Limited

By Saxo Bank, PRNE
Monday, March 7, 2011

Introduces SaxoTrader, Award-Winning Multi-Asset Trading Platform With Over 13,000 Equities, 160 Currency Pairs and More Than 40 Forex Options

HONG KONG, March 8, 2011 - Saxo Capital Markets, the Asia Pacific subsidiary of a leading
Copenhagen-headquartered online trading and investment specialist Saxo Bank
A/S, today announced the launch of the firm's fourth office in Asia, Saxo
Capital Markets HK Limited (SCM HK), boosting its presence in the region with
the extension of its multi-asset online trading platform to meet growing
retail trading demand in Hong Kong.

"The post-global financial crisis sees a paradigm change in retail
investment behavior in Hong Kong - with stronger emphasis on portfolio and
risk diversification. Market uncertainties over the past two years have also
created upsides in non-equity asset classes including forex and commodities,"
says Francis Lee, Managing Director of SCM HK, "we are seeing a trend for
Hong Kong retail investors, who have traditionally traded equities and
warrants, moving towards multi-asset investing. The change in investment
mentality will present opportunities for Saxo."

SCM HK offers investors forex and equities trading on its award-winning
multi-asset trading platform, SaxoTrader. Clients can trade over 13,000
stocks on 22 exchanges, including Stock Exchanges in Hong Kong, Singapore and
Australia, 160 currency pairs and more than 40 Forex Options on SaxoTrader.
SCM HK provides value-added services such as live prices and real-time chat
with professional traders. In addition, SCM HK also offers white label
solutions to clients such as Citi and BWC Forex.

According to the BIS Quarterly Review, daily average foreign exchange
market turnover reached US$4 trillion in 2010, 20% higher than in 2007. The
growth in Hong Kong was even more significant. Daily direct customer trading
of spot forex transactions in Hong Kong grew 86% from US$5.4 billion in 2007
to US$10.1 billion in 2010, leading Hong Kong to be the sixth largest FX
market globally in terms of daily FX turnover.

"We expect forex trading turnover in Hong Kong to continue to grow.
Currently, only 50% of global forex trading is being executed electronically.
Reduced transaction costs and increased market liquidity have led to a
structural change in forex trading behavior, and we can expect more retail
investors in Hong Kong, and globally, to switch to electronic trading as a

With the Asia Pacific region currently accounting for a third of the
Group's revenue and new business, the launch of Saxo Capital Markets HK
Limited (SCM HK) is a strategic move by the Group to strengthen and expand
its trading presence in the Asia. The new opening demonstrates the Group's
commitment to the region.

"We anticipate robust growth in multi-asset online trading as the needs
of the two million retail investors grow and diversify in tandem with the
changing market dynamics in this city. Saxo's launch in Hong Kong is aligned
with its strategic roadmap in the region, and we intend to add resources as
the business grows. We plan to expand its product range in due course,"
Francis added.

Media enquiries: Saxo Capital Markets Pte Ltd, Celeste Fong, +65-6303-7713, xcfo at . Saxo Bank A/S, Kasper Elbjorn, +45-30-65-43-00, press at .

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