SDL Named as a Web Content Management Leader by Independent Research Firm

MAIDENHEAD, England, July 13, 2011 -

SDL’s globalization and localization functionality remains a
differentiator

SDL (LSE: SDL), the leading provider of Global Information
Management solutions, today announced that Forrester Research, Inc.
has named SDL a ‘Leader’ in “ href="www.sdl.com/en/wcm/multimedia_downloads/analyst-reports/forrester_wave_2011.asp">
The Forrester Wave™: Web Content Management for Online Customer
Experience, Q3 2011,” report (July 2011). As one of 10 leading
WCM vendors evaluated across 115 criteria, Forrester ranked SDL a
leader due to SDL Tridion’s rich functionality, strategy and
enterprise track record.

“We are very proud of Forrester’s continued recognition that we
are a market leader in the Web Content Management landscape,” said
Jan Jaap Kolleman, CEO of SDL’s Web Content Management Solutions
division. “That Forrester rated us with both the strongest ‘current
offering’ and ’strategy’ we believe places us as a clear leader in
this competitive playing field.  The successful development of
SDL Tridion® 2011 is attributed to the passion for the product, our
employees and our customers.”  

According to Forrester, “SDL leads thanks in part to its
globalization and localization functionality”. Forrester
acknowledged that SDL’s “ href="www.sdl.com/en/wcm/products/wcm_technology/blueprinting.asp">
BluePrinting™ technology - which enables enterprises to manage
sites in multiple languages and/or for multiple brands -stands out
from others with its graphical administrative and design
interfaces.”  Additionally, Forrester credits SDL for giving
“more than lip service to the print channel, seriously tackling the
issue of repurposing web content.” 

“SDL continues to invest more broadly into technology that
allows customers to engage with businesses,” Kolleman continues.
“We recently released href="www.sdl.com/en/xml/products/sdl-livecontent-for-dita/livecontent-dita-new-publishing-paradigm.asp">
SDL LiveContent™ 2011, a technology which renders technical
documentation to users online, allowing interactive engagement for
customers after the buying experience.  SDL is the only Web
Content Management provider to have true tight integration with
translation management technologies. Coupled with SDL’s investment
into automated translation technology and media management, our
continued focus in the areas of cross-channel engagement and
support for the whole customer journey pays dividends for our
customers and confirms our Global Information Management
vision.”

To further highlight SDL’s leadership strategy, Forrester
acknowledges that SDL, “Took a step forward in [rich media
management] after this evaluation was completed, with the
acquisition of European video management vendor Calamares.”

The Forrester Wave evaluates, measures and ranks vendors based
on current offering, strategy and market presence.

• ‘Current offering’ evaluates vendors using 10 groups of
  criteria: content authoring; presentation management; library
  services; globalization and localization; publishing and
  deployment; content targeting; multichannel delivery; customer
  experience integration; social and community tools; and product
  architecture
• ‘Strategy’ evaluates how vendors’ planned enhancements will
  position the company to support current and evolving customer
  experience management requirements, and whether vendors have a path
  to deliver those enhancements given their current technology,
  internal resources, and partnerships
• ‘Market presence’ evaluates vendors’ installed base, company
  financials, professional services, global presence and license to
  reseller partners

Forrester defines Customer Experience Management (CXM) as “a set
of solutions which enable the management and delivery of dynamic,
targeted, consistent content, offers, products, and service
interactions across digitally enabled consumer touchpoints.”

Kolleman concludes: “CXM aligns with our Global Information
Management approach that enables companies to deliver relevant
content to users at the relevant time and in the relevant language.
SDL’s approach emphasizes the need to unify a significant range of
customer engagement efforts, from managing content and brand
experience to blending channel efforts, in a way that maintains
consistency and maximizes customer relevance.” 

About SDL

SDL is the leader in Global Information Management. Global
Information Management enables companies to engage with their
customers throughout the customer journey-from brand awareness, to
sales and after-sales support-and across languages, cultures and
channels.

SDL’s best-of-breed Web Content Management, eCommerce,
Structured Content and Language Technologies, combined with its
Language Services drive down the cost of content creation,
management, translation and publishing. SDL solutions increase
conversion ratios and customer satisfaction through targeted
information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch,
Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft,
NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise
customers, has deployed over 170,000 software licenses and provides
access to on-demand portals for 10 million customers per month. It
has a global infrastructure of more than 60 offices in 35
countries. For more information, visit href="www.sdl.com/">www.sdl.com.

Contact Information:
Hall Communications for SDL (Europe) - Nick Hall
+44-(0)-1494-866526
href="mailto:nick@hallcommunications.co.uk">nick@hallcommunications.co.uk

GolinHarris for SDL (Americas) - Rowena Sara
+1-415-318-4376
href="mailto:rsara@golinharris.com">rsara@golinharris.com

SDL ASIA Pacific - Richard Delanty
+81-90-6695-5313
rdelanty@sdl.com

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