SimplyStockbroking Introduces Individual Savings Accounts (ISA's) With no Fixed Account Maintenance Charges

LONDON, December 2 - SimplyStockbroking, the new low cost execution only dealing service
today announced its Self Select Shares ISA.

Individuals may now buy shares online or over the phone within
a tax efficient ISA, for a flat commission charge of just GBP8 and no
periodic administration charges.

SimplyStockbroking's charges are the lowest available compared
to the other major 'dealing-only' brokers, offering savings to private
investors of over 40% for online deals and over 80% for trades placed over
the telephone.

In addition and unlike a number of other brokers,
SimplyStockbroking does not levy account 'inactivity fees'.

Stephen Pinner, Chairman of SimplyStockbroking said,

"Since we launched, our services have been growing in
popularity due to our high quality of service coupled with the lowest
possible charges. We have listened to our clients and they want additional
services such as ISA's where they can also take advantage of trading without
the threat of capital gains tax or additional income tax. We have acted upon
this demand by launching the SimplyStockbroking ISA.

The increase in ISA subscription allowances now available to
the over 50's and available to all from April 2010 makes a shares ISA even
more advantageous. The fact that our service carries no fixed annual
maintenance charge will be a welcome benefit to the many thousands of private
investors."

Self Select ISA Charge Comparisons

                       Annual ISA Charges
    Barclays           From GBP34.50 (GBP35.25 from 1st January 2010) to
    Stockbrokers       GBP57.50 (58.75 from January 2010)

    Selftrade          GBP40.25 (GBP41.25 from 1st January 2010)

    Halifax            From GBP29.80 (GBP30.53 from 1st January 2010) to
    Sharedealing       GBP114.95 (GBP117.45 from 1 January 2010)

    NatWest            GBP28.75 (GBP29.37 from 1 January 2010).

    SimplyStockbroking GBP10 maximum, assuming 5 holdings with 2
                       dividends paid pa.

Commission Comparisons

                        Commission   Commission      Savings with
                           per      per Telephone SimplyStockbroking
                       Online trade          

    Barclays             GBP12.95       GBP65     Online: GBP4.95
    Stockbrokers                                  (38%)
                                                  Telephone: GBP57
                                                  (88%)

    Halifax              GBP11.95       GBP30     Online: GBP3.95
    Sharedealing                                  (33%)
                                                  Telephone: GBP22
                                                  (73%)

    NatWest               GBP15         GBP35     Online: GBP7 (47%)
    Stockbrokers                                  Telephone: GBP27
                                                  (77%)

    Selftrade            GBP12.50     GBP12.50    Online: GBP4.50
                                                  (36%)
                                                  Telephone: GBP4.50
                                                  (36%)
    SimplyStockbroking     GBP8         GBP8

Data Source: published online details October 2009.Commissions
based on trade value of GBP3,000.

For further information:

Visit our web site on www.simplystockbroking.com

Stephen Pinner or John Douthwaite on +44-(0)20-7042-9910, stephen.pinner at simplystockbroking.com, john.douthwaite at simplystockbroking.com