Skimlinks Launches SkimWords 2.0, an Advanced In-Text Monetization Solution Driving E-Commerce

SAN FRANCISCO, October 26, 2011 -

- SkimWords 2.0 Increases Publishers’ Revenue, Improves Users’ Online Shopping Experience

Today Skimlinks launched SkimWords 2.0, the newest innovation in its highly advanced in-text monetization solution for Web publishers. SkimWords 2.0 is the first real-time, fully automated content monetization solution to feature in-text product and price comparison across multiple verticals - including consumer electronics, fashion, beauty, mothering, automotive, and lifestyle categories.  With SkimWords 2.0, publishers earn incremental revenues, consumers are directed to the optimal retail site to make their purchases, and advertisers receive highly qualified traffic.

(Photo: photos.prnewswire.com/prnh/20111026/SF93683-a)

(Photo: photos.prnewswire.com/prnh/20111026/SF93683-b)

(Logo: photos.prnewswire.com/prnh/20111026/SF93683LOGO-c)

Innovative Technology

Coupling innovative technology from the company’s recent acquisition of AtmaLinks with its advanced computational linguistics and semantic algorithms, this new version of SkimWords quickly analyzes page content and now delivers in-text price comparison in real-time. With unparalleled accuracy and speed, SkimWords 2.0 automatically detects product references in content and turns them into monetizable affiliate links.

“We have completely re-engineered SkimWords so it can now automatically and in real-time detect very specific product phrases, and deliver in-text product and price comparisons from the most relevant retailers,” said Alicia Navarro, CEO and Co-founder of Skimlinks. “The net result for publishers is a more lucrative monetization solution that is also an informative user tool, helping consumers find the prices and retailers for the products they are reading about. Our new version of SkimWords achieves the right balance between high yield for publishers and high utility for consumers.”

Key Benefits

For content publishers, SkimWords 2.0 delivers:

• Advanced semantic technology that matches content with 20 million products in real-time
• Highly relevant and accurate in-text product links with price comparison
• Incremental revenue stream that won’t impact existing ads
• Fast, easy setup for a single site or a network of sites

Publishers can sign up for SkimWords 2.0 for free here: skimlinks.com/skimwords

“We have been using Skimlinks’ technology for a few years now and have had great success,” said Phong Vu, Sr. Director, Shopping Division at Internet Brands. “We are excited to start using the new version of SkimWords which we believe will help the users in our community better connect with the products that are featured and discussed in our forums.”

Skimlinks’ technology also monetizes product links on publishers’ sites by converting them into affiliate links. For more info on the Skimlinks product, visit:  skimlinks.com/skimlinks

About Skimlinks

Founded in 2008, Skimlinks is a leading content monetization platform that rewards publishers for the role their content plays in creating purchase intent. The company is creating an “intent-driven exit click economy” that accelerates consumers’ journey from content to commerce. Skimlinks processes 110 million clicks a month on over 700,000 sites around the Web, including AVForums, Wordpress, Ning, Technorati, Hearst Digital and many more. In September 2011, Skimlinks was responsible for almost $20M in consumer sales from nearly 17,000 merchants across 27 affiliate networks.  Skimlinks is a team of 30 based in London, San Francisco, and New York.

Eric Doyle, +1-310-804-8228, eric at wavesquad dot com