SmartDrive Wins 2011 Brake Fleet Safety Product Award

BURY ST EDMUNDS, England, June 16, 2011 -

SmartDrive has won the prestigious Fleet Safety Product of
 the Year award at the 2011 Brake Fleet Safety Forum “Awards
for Excellence” for  its advanced in-vehicle video safety
programme that improves driver behaviour  and reduces
collisions. Another honour at this Brake event, the “Safe Vehicles”
award went to online grocery retailer Ocado, a SmartDrive
 customer.

“We are delighted that Brake, the leading safety
advocate in the UK, has recognized SmartDrive Safety for its
achievements in working with leading fleets in the UK to improve
safety performance. We look at this as  another validation of
 how the innovations in the SmartDrive programme are
 enabling fleets to better understand their driving risk and
improve performance,”  said SmartDrive UK Managing Director
Steve Cowper.

A total of 35  companies were recognised as winners or were
highly commended in the 11 award  categories.

“The Fleet Safety Forum Awards for Excellence 2011
 received more entries, and welcomed more guests, than ever
before, showing the  huge amount of commitment to managing
road risk within the industry. It’s  fantastic to be able to
recognise companies that are helping drive down crashes  and
casualties by raising the bar of fleet safety best practice. Brake
 congratulates all the winners, and we look forward to sharing
case studies on  this impressive range of initiatives through
the Fleet Safety Forum throughout the year,” said Julie Townsend,
Deputy Chief Executive,  Brake.

SmartDrive’s innovative fleet safety programme uses a broad
 range of video, audio, motion and GPS sensors to detect risky
driving  manoeuvres, such as sudden stops, hard cornering,
aggressive acceleration, and  excessive speed. This delivers
comprehensive video and vehicle event information  used by
SmartDrive vehicle safety experts who evaluate these recorded
events for more than 50 unsafe driving behaviours.

Fleets across all  industries use this insight and analysis
to improve safe driving performance and  reduce fuel
consumption. Moreover, with increasing focus on compliance, fleets
 now have a better way to identify and reduce risks such as
smoking, eating,  using handheld mobile phones and non-use of
seatbelts resulting in dramatic  decreases in collision
frequency and crash related  expenses.

CONTACTS: www.smartdrive.net Steve Cowper, Managing Director, UK, +44(0)7748-060705, steve.cowper at smartdrive.net