Acision Wins two 2011 Global Telecoms Business Innovation Awards

By Acision Uk Ltd, PRNE
Saturday, June 11, 2011

READING, England, June 13, 2011 -

- Acision’s Real-Time Charging Solution and Missed SMS Notification
Honoured at Industry-leading Awards

Acision, a world leader in mobile data, is pleased to announce
that it has won two prestigious awards in the Consumer Service Innovation
category at this year’s Global Telecoms Business Innovation Awards, which are
designed to honour innovative projects involving telecoms operators and
vendors. Acision and Setar, Aruba’s national telecommunications provider,
were jointly honoured for the Service Charging Innovation Award for the
deployment of the new Acision Charging Engine at Setar. Acision and Maxis,
Malaysia’s leading integrated communications provider, were both honoured for
the SMS Network Innovation Award for the deployment of Maxis’ Missed SMS
Notification Service.

Acision Charging Engine, which is at the heart of Acision’s
Real-Time Charging Solution, allowed SETAR to launch the post-paid / pre-paid
hybrid charging service to its users in September 2010. The real-time rating
capability of the solution means that users are provided with notifications
informing them when they are close to exceeding their spend limit, as well as
offering them the flexibility to extend their limit or top-up on demand. This
approach puts the subscriber in control, thereby eliminating fear of ‘bill
shock’, reducing churn and encouraging greater uptake of services.

Maxis’ deployment of Acision’s Missed SMS Notification
service, sends customers a flash SMS when an SMS is undelivered, informing
them of the reason why (either because the recipient’s phone is inactive or
the recipient’s SMS inbox is full). In the latter case, a prompt is also sent
to the recipient, reminding them to clear their inbox. By employing flash
technology in SMSC (SMS gateway), an SMS appears on the customer’s device but
disappears once the customer unlocks the phone, therefore ensuring that the
flash SMS does not take up memory in the user’s inbox.

Judges of the Global Telecoms Business Innovation Awards 2011
recognised both deployments as truly innovative consumer-focused mobile
solutions. Editor of Global Telecoms Business, Alan Burkitt-Gray, commented:
“This is the fifth time we’ve run the Global Telecoms Business Innovation
Awards and this year we saw more nominations from a greater range of
operators and vendors than ever before. This is a sure sign the industry is
working harder and harder to deliver exciting and innovative services to
customers worldwide. We’ve seen a greater number of nominations for services
directly aimed at businesses and consumers, designed to give them better
services and make their lives easier. Congratulations to Acision, Setar and
Maxis on these deployments.”

Jorgen Nilsson, Chief Executive at Acision, commented. “We are
thrilled to have been honoured with these esteemed awards, which reflect and
reinforce the cutting-edge innovation of our new mobile communication
solutions. Both Acision’s Real-Time Charging Solution and Missed SMS
Notification Service provide subscribers with value-added services which
enhance their day-to-day communications experience. Our work with Maxis also
highlights the relevance of adding new customer experiences to existing
messaging services, providing a huge opportunity for the Industry to monetise
evolving data services. As the mobile industry continues to be defined by
such a sustained level of innovation and change, Acision is proud to have
been recognised for delivering breakthrough solutions which augment the
end-user experience.”

Jean-Pascal van Overbeke, Maxis’ Chief Operating Officer, said
“Maxis has always been at the forefront in offering innovative services and
our Missed SMS Notification Service was developed with our customers in mind,
as a way of providing them with a unique value-added service that will
enhance their mobile experience. We are truly honoured to have received this
prestigious award together with our partner, Acision, and this win will
further push us to introduce more innovative products and offerings that will
enrich our customers’ lives.”

Acision and SETAR will co-present their case study ‘A New Approach to
Charging for the Post “All You Can Eat” Data Era’ at the upcoming B/OSS Live!
Event in Washington D.C on Friday, June 17th from 9 - 9:45 a.m. For more
information on this please visit the Acision or B/OSS Live websites:

Notes to Editors

About Acision

As a world leader in mobile data, Acision aims to power
innovation and profitable growth in mobile data services. As the pioneer of
mobile messaging, Acision’s real time mobile data solutions support its
customers worldwide to drive new revenues with innovative services while
controlling, optimising and monetising data traffic. For more information,
visit Acision at

About SETAR N.V.

SETAR N.V. is Aruba’s national telecommunication provider and
the principal telecommunication company on the island. SETAR N.V. provides
Fixed, Mobile, Internet, Data and Cable TV services. The company’s cellular
communications infrastructure offers GSM services.

About Maxis Berhad

Maxis Berhad with its consolidated subsidiaries (together,
‘Maxis’) is the leading integrated communications provider in Malaysia with
13.92 million mobile subscriptions as of 31 December 2010. Since 1995, Maxis’
Malaysian business has been providing a full suite of communication services
on multiple platforms to satisfy the needs of individual consumers, small and
medium enterprises, and large corporations in Malaysia.

Maxis has pioneered and led the Malaysian market in providing
innovative mobile products and services. It was the first to launch 3G
services, Maxis3G, in March 2005. In September 2006 it was among the world’s
first to use HSDPA, a high-speed upgrade of the 3G network. In December 2009
it was first to introduce to Malaysia, HSPA+, the latest advancement in
3G/HSPA network capabilities, to further enhance its wireless broadband

Maxis is a leading regional content player with 41.5% of
non-voice revenue as part of mobile revenue and with over 50% of its customer
base being active mobile internet users. It continually explores global and
local best partnerships with partners such as Western Union and PayPal to
bring the latest relevant content first to customers. Maxis actively builds
a local content ecosystem with partners to forward the Malaysian content

It was also the first telecommunication service provider to
bring the BlackBerry(TM) and Apple iPhone(TM) smart phones to Malaysia. The
company in April 2009 unveiled the first-in-the world commercial near field
communication service, which enables customers to use their phones for wave
and pay transactions.

Maxis’ growth and strong track record of enabling innovation,
excellent customer experience and value to stakeholders have won the company
numerous awards over the years which include Asia’s Best Employer Award 2010
from Singapore’s Employer Branding Institute. Maxis was nominated as Best
Mobile Operator in 2010’s World Communication Awards for leadership in
service innovation.

Maxis’ vision is to bring advanced communications services to
enrich its customers’ lives and businesses, in a manner that is simple and
personalised, by efficiently and creatively harnessing leading edge
technology, and delivering a brand of service experience that is reliable and

Maxis has also been active in carrying out Corporate
Responsibility programmes to serve the communities. Since 2002 Maxis has been
dedicated to working in unison with the Ministry of Information
Communications and Culture Malaysia (’KPKK’) and the Malaysian Communications
and Multimedia Commission (’SKMM’) on the Bridging Communities corporate
responsibility programme to increase Malaysian access to the digital

For more information, please visit:

For more information on the Global Telecoms Business
Innovation Awards, please click here:

Press contacts: Morgan Evans, Hotwire, Tel: +44(0)207-608-2500, Email: morgan.evans at

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