Speed-Trap Partners With Stratigent to Provide Teradata Online Data Collection Deployment of Online Behavioral Data

Speed-Trap's Complete Online Customer Intelligence Technology Will Combine With Stratigent's Consulting Services to Provide Best Practices, Support and Simplified Deployments in Less Than 30 Days Throughout North America

NEWBURY, England, April 29, 2010 - Speed-Trap www.speed-trap.com the online customer intelligence
(www.speed-trap.com/etlfortheweb.aspx) provider, has partnered with
Stratigent, the global leader in web analytics consulting and marketing
optimization. Stratigent's primary role will be to act as a consulting,
implementation and support partner for Speed-Trap's Teradata-specific, online
behavioral data (
www.speed-trap.com/media/news/speedtrapdeploysinnorthamerica.aspx)
capturing and insight software throughout North America - and complete
deployments within 30 days, a saving for most customers of approximately five
months. The Speed-Trap solution loads behavioral data, structured down to the
level of the individual, into Teradata's warehouses and delivers insight into
individual customer-focused business events and triggers.

Josh Manion, Chief Executive Officer, Stratigent explains, "The strength
of the partnership created between Speed-Trap and Stratigent is the
acceleration of deployment and therefore the receipt of actionable data.
Traditional web analytics tools are typically associated with six months of
integration work and particularly complicated deployment plans, however we
are confident that the combination of Speed-Trap's technology and
Stratigent's services will result in our customers not only being up and
running in 30 days, but also being able to fully action that data within that
timeframe - a huge step forward in providing organizations with a rapid path
to return on their analytics investments."

Manion continues, "Speed-Trap has the most advanced online data
collection technology we have seen. Its broad-ranging nature lightens the
effort of capturing customer data from some of the emerging data sources such
as Flash, Flex, Ajax, Adobe Air, Silverlight and even mobile devices. Before
this partnership, we typically needed to use specialized technology and
custom development to measure any one of those particular data sources,
whereas with Speed-Trap's solutions, we can profile individual users'
activity across all these mediums."

Manion further comments, "The speed with which end-user organizations
will be able to complete their online data collection deployment
(www.speed-trap.com/media/news/default.aspx) and begin to appreciate a
greater understanding of their customer base is a result of two critical
factors. The first is Stratigent's expertise in the area of web analytics and
their track record of successful online data collection deployment for high
profile organizations throughout the US and beyond. Secondly, Speed-Trap's
online customer intelligence technology has been carefully adapted to
integrate directly with Teradata warehouses via the Integrated Web
Intelligence (IWI) program. By already having the capability to work
seamlessly with Teradata, Speed-Trap and Stratigent can immediately remove
much of the time-consuming labour involved in deploying such a solution,
which typically leads to the often unacceptable six month lead times."

Speed-Trap uses unique in-page technology to capture, in real-time, all
online behavioral data 'events'. When visitors are selecting a check box,
clicking an image, entering text or selecting a tab, the technology is able
to provide their clients with a stream of rich customer-focussed online
customer intelligence via the Speed-Trap Insert. Using the online behavioral
data collected through the online customer intelligence software, companies
can drive the latest generations of real-time CRM, personalization and
targeted marketing applications.

Malcolm Duckett, VP Operations at Speed-Trap, concludes, "Stratigent's
extensive experience in North America in online data collection deployment
and its focus on delivering practical marketing data-based advice, combined
with our technology, ensures that the full potential of the online behavioral
data gathered can be realized, and in remarkably short timeframes."

About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to
capture and analyze interaction at the user interface - whatever the device
e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g.
webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. - to deliver complete
real-time online behavioral data on every visitor and user of all your online
applications - complete online customer intelligence.

Speed-Trap's systems have come to define a new approach to the
integration of online applications into an enterprise's Information
Architecture. The system's User Interface Capture functionality provides a
definitive, flexible and reusable source of customer, behavioral, process and
performance data from any internet, intranet or extranet application.

Speed-Trap's customers use their patented and tag-free Dynamic
Collection(TM) solutions to drive applications as diverse as Fraud Detection,
Marketing Automation, Campaign Measurement, Usability & Design, CRM systems
and Web Analytics.

With options to directly populate Enterprise Data warehouses via its
partnership with Teradata, it represents the leading edge of advanced online
channel data capture, analysis and delivery systems. Companies like The SAS
Institute utilizes Speed-Trap's technology in their SAS for Customer
Experience Analytics product that couples their world-class analytics,
marketing tools with Speed-Trap technology to provide integrated
cross-channel marketing and customer insight.

Based in the UK, Speed-Trap delivers its solutions directly and via a
range of OEM, reseller and system integration partners around the world.
Direct customers include Alliance & Leicester, AXA, directgov, Betfair, P&O
Ferries, PC World Business and ghd. Speed-Trap's partners include the SAS
Institute, Teradata Corporation, Arcade e-Business, BIMA Consulting.

About Stratigent

Founded in 2002 to meet the growing demand for web analytics services,
Stratigent is the leader in web analytics and marketing optimization. By
leveraging its rich history and deep domain expertise in web analytics,
Stratigent is uniquely positioned to help companies optimize their online and
offline marketing performance. Stratigent's ability to provide a wide range
of services is facilitated by their partnerships with leading web analytics
and marketing technology vendors including: ExactTarget, Google Analytics,
Omniture, OpinionLab, Tealeaf, Unica, WebTrends and Yahoo Web Analytics.
Stratigent has helped more than two hundred clients optimize their online
marketing efforts including Blue Cross Blue Shield, ConAgra, Goodyear,
Intermec, Motorola and Prudential.

    For further information, please contact:

    Malcolm Duckett
    Speed-Trap
    Tel: +44(0)1635-230-630
    Fax: +44(0)1635-230-435

    Will Gardiner
    itpr
    Tel: +44(0)1932-578-800
    Fax: +44(0)1932-578-801

For further information, please contact: Malcolm Duckett, Speed-Trap, Tel: +44(0)1635-230-630, Fax: +44(0)1635-230-435; Will Gardiner, itpr, Tel: +44(0)1932-578-800, Fax: +44 (0)1932-578-801