Staples Go Live With Staples Advantage in UK
By Prne, Gaea News NetworkMonday, July 6, 2009
BIRMINGHAM, England -
- Staples Complete Their Rebrand From Corporate Express to Staples Advantage UK
Corporate Express Ltd, a wholly owned subsidiary of Staples Inc. (NASDAQ: SPLS), the world’s largest office products company, today announced Staples Advantage UK as the new name for its UK contract business, formally known as Corporate Express. The name change forms part of a Staples European wide rebranding plan that will continue throughout 2009, and will see the Corporate Express brand being phased out by early 2010.
“This name change marks an important and exciting milestone in our determination to deliver differentiating value to the UK market through our multi channel approach. One that offers our customers three ‘easy’ and different ways to purchase from Staples, and will ultimately lead to Staples being the destination supplier of choice for the UK market.” said Mick Wain, Director and General Manager, Staples Advantage UK.
About Staples UK
Staples UK, delivers differentiating value to the UK market through a unique multi channel approach. One that offers customers three easy and different ways to purchase from Staples. The name Staples Advantage will therefore distinguish the contract B2B channel from the other two channels, Staples Retail and Staples Catalogue.
About Staples Inc.
Staples, the world’s largest office products company, is committed to making it easy for customers to buy a wide range of office products, including technology, furniture, and business services. With $23billion in sales, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia. In July 2008, Staples acquired Corporate Express, one of the world’s leading suppliers of office products. Staples invented the office superstore concept in 1986 and is headquartered outside Boston. For more information about, visit www.staples.com.
Source: Corporate Express Ltd
Contacts: Corporate Express, a Staples Company, Simon Leggett, +44-(0)121-332-3197, Simon.leggett at cexp.co.uk
Tags: Birmingham, Corporate Express Ltd, England, Nasdaq, United Kingdom