Stockopedia Becomes the First Social Investing Platform to Launch Real-time Analytics for Contributors

LONDON, February 1, 2011 - Stockopedia (www.stockopedia.co.uk/), the premier
social media site for UK stock market investors, today announces the launch
of its Publisher Analytics platform (
www.stockopedia.co.uk/page/readership-analytics-for-publishers/) that
allows third party publishers and bloggers on the site to more accurately
measure readership and engagement for their content on a real-time basis,
making Stockopedia the first social media investing site to offer such a
service.

Stockopedia CEO Edward Croft said: "Although Google Analytics
has understandably been the mainstay analytics tool on the Web for some time,
this information is typically only available to the website owner. A number
of large scale US content curation and aggregation sites such as Facebook and
Twitter have begun to internalise analytics functionality to provide greater
feedback to contributing publishers, but this level of visibility is a first
for publishers in the finance and investing space."

Publishers on Stockopedia contributors now have access to a
personalised dashboard allowing them to view real-time readership statistics
across all their published content. Features include the ability to track and
chart readership details across different timeframes and versus their average
performance. Publishers and subscribing companies can track the level of
investor engagement with their content and any social media reactions
aggregated from across the web.

Croft added: "Our objective is to give our authors the same
level of insight and feedback as if they published the content on their own
blog or website. We partner with top names in the financial world - including
research houses, video producers, fund managers and bloggers - and it's
important to ensure they maximise their return on investment in creating and
syndicating content. We believe that this is the most granular analytics
system available for financial publishers on the web."

The Publisher Analytics platform leverages MongoDB, a
document-oriented database adept at handling high volumes of information,
well suited for large scale data processing and most famously used at CERN
for handling data generated by the Large Hadron Collider.

Ramin Keene, Stockopedia's CTO, said: "We've been using
MongoDB for an experimental internal analytics system, monitoring activity by
our 100,000+ users and around 20,000 investment topics, stocks and sectors.
We felt confident that we could expand the application using the same
architecture at scale for all our users to have access to personalised, real
time analytics about how the investment community is interacting with their
content. Our aim is to ensure that our tools keep the Stockopedia userbase -
whether they be investors, financial publishers or listed companies - as
informed as possible, as instantaneously as we possibly can."

Stockopedia is now experimenting with using its data
processing systems to build recommendation, categorisation and discovery
features that mine all the latest financial news and commentary across the UK
stock market.

Croft concluded: "As part of our mission to level the
information playing field, we partner with financial publishers and
investment bloggers to help them reach the broadest possible audience through
Stockopedia and the wider Web. We see our Publisher Analytics platform as a
key part of this partnership and are excited to be able to provide them with
this new functionality".

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About Stockopedia

Stockopedia (www.stockopedia.co.uk) is an online
financial media channel offering tools, information and analysis for online
investors.

Since its launch in 2008, Stockopedia has become the fastest
growing financial website in the UK. The site acts as a channel for financial
publishers and companies looking to reach the UK's 1 million online
investors. Stockopedia reaches a fast growing audience of 100,000 individual
and institutional investors through its various channels as well as a
distribution network encompassing mainstream media channels, the top
financial networks and the rapidly growing social media sector. The company
works with financial publishers and companies looking to reach this audience,
ranging from news wire services like PRNewswire to research houses such as
Edison Investment Research. See here for more information on how to publish
through Stockopedia (www.stockopedia.co.uk/for-publishers/).

Stockopedia uses sophisticated information discovery and
categorisation techniques to aggregate and index data to build real time
streams based on individual user's personal investment interests, driving
considerable incremental viewership from engaged users to its contributing
publishers. The company's engineers work with cutting edge tools for
large-scale data collection, processing, text parsing, search indexing and
information retrieval.

www.stockopedia.co.uk/

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For further information please contact: Keith Wildman +44(0)7889-158-060 keith_wildman at tiscali.co.uk