Stop! It's Business Time for Cash4Gold-IE and MC Hammer

Cash4Gold has Made MC Hammer, Three-Time Grammy Award-Winner, a Partner and Announces Drum 'n' Bass Legend Goldie Will Star in UK TV Adverts

LONDON, December 8 - Cash4Gold (www.Cash4Gold.com), the world's #1 gold buyer direct
from consumers, has announced that MC Hammer has a financial interest in the
business and will feature alongside Goldie in its next UK TV advert. The
company, which has used technology to transform the practice of buying and
selling gold, has serviced more than 900,000 satisfied customers in the UK,
U.S., Canada, Germany, Spain and the Netherlands.

Three-time Grammy Award Winner MC Hammer is a social media expert and has
lectured on the subject at prestigious universities as Harvard and Stanford.
He has more than 1.5 million followers on Twitter
(twitter.com/MCHammer) and has been advising Cash4Gold on ways to
expand the business by employing social media technologies to reach
customers.

Earlier this year MC Hammer featured in the company's highly acclaimed
Super Bowl advert in the United States, following which Cash4Gold launched a
national competition to find a UK celebrity to appear in its British TV
commercials. The British public, through suggestions submitted via the
website uk.cash4gold.com voted Goldie as its favourite UK celebrity to
feature in an upcoming Cash4Gold advert during a competition. The lucky
contest winner will join Goldie, Hammer and Aronson for tea tomorrow (12pm)
at Gordon Ramsay at Claridge's. Members of the media are welcome to come by
to conduct interviews and photograph the event.

Goldie is a well-known personality who will bring a smile to the faces of
the British public. His musical abilities were recently showcased in a
different light on the BBC television programme Classic Goldie, on which he
learnt to write a score for The Proms. He has also has appeared in several
films, most notably the James Bond film The World Is Not Enough and Guy
Ritchie's Snatch.

"We are delighted that the iconic MC Hammer has joined Cash4Gold as a
partner" said Cash4Gold CEO Jeff Aronson. "As a company we have worked
closely with Hammer on projects ranging from the Super Bowl ad to numerous
charitable events with Feed The Children. In fact, on Wednesday we will be
visiting a primary school in Sheffield to partner with the organisation and
serve breakfast to children. It is a thrill to welcome Goldie onto the team
and I think the British public will really enjoy seeing him in our UK adverts
-his name, talents, broad appeal and famous gold teeth make him the perfect
fit for Cash4Gold."

"Cash4Gold is a growing business and I'm excited to have been so closely
involved," said MC Hammer. "We've had a great working relationship in the
United States. It's going to be really fun bringing our brand and services to
the people of the UK along with Goldie. We're going to let everyone know that
it's time to take that broken or unwanted gold and get it sold. We're melting
gold, baby!"

"It is an honour to have been voted by the British public as their
favourite UK celebrity to feature in the ad," said Goldie. "I'm looking
forward to a strong and close relationship with Cash4Gold. While Cash4Gold
has already launched in the UK, I won't be sending in my gold teeth just yet
as I'm sure that they will be part of my appeal for the ad".

Cash4Gold launched in the UK back in July and the company plans to
continue its international expansion into six additional countries during
2010. U.K. residents who would like to sell their unwanted jewellery can
visit www.Cash4Gold.com or call +44(0)800-064-GOLD(4653).

About Cash4Gold

Now open for business in the U.K., Cash4Gold is already well-established
as the world's No. 1 buyer of precious metals, including gold, silver and
platinum, from the general public. Cash4Gold has served over 900,000
customers since its inception, paying out millions of pounds for their broken
or unwanted items. From its new base of operations in Sheffield, a city with
a rich history in metal-working, Cash4Gold is effectively providing its fast,
secure, convenient, discreet and 100 percent satisfaction guaranteed services
to customers all across the United Kingdom. Visit Cash4Gold's website at
www.cash4gold.com or call +44(0)800-064-GOLD(4653).

For more information or interview bids please contact: Nicky Hawes, +44(0)20-7822-0753, nicky.hawes at portlandpr.co.uk; Louise Rutter, +44(0)20-7842-0135, Louise.rutter at portlandpr.co.uk; Claire Thom, +44(0)20-7842-0133, Claire.thom at portlandpr.co.uk