Sunglasses Party - Summer 2010 Collection

PARIS, December 15 - Louis Vuitton has been expressing its expertise in the production of
sunglasses since 2005.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/louisvuitton/39250/

Like the other products, the eyewear is exclusively manufactured for
Louis Vuitton by optical craftsmen from the French region of Morez, the Jura
and Italy's Cadore region. The eyewear is sold exclusively in the Louis
Vuitton network.

The acetate frames have been developed by hand to obtain the house
colours reminiscent of the leather goods lines- crafted by the most
experienced of eyewear makers, LV sunglasses provide a reliable protection
against solar UV radiation.

Combining new technology and high quality, the lens benefit from special
treatments: photochromy and polarization.

The finishes on the hinges have been carefully crafted to form perfect LV
initials.

The styles have been created by a design department using a unique
three-dimensional process.

Designed by Marc Jacobs, the sunglasses line takes its inspiration from
the house codes: the Monogram flower feature in the design for the women's
styles, while the Damier check appears in the collection for men.

The summer 2010 collection takes on a seventies feel with an injection of
Arty Technicolour. It is illustrated by this portrait gallery of Parisian and
New-York trendsetters.

This collection exclusively available from the Louis Vuitton network as
of March 2010.

Video:
multivu.prnewswire.com/mnr/prne/louisvuitton/39250/

Press Contact: Mr Julien Soyez, Tel: +33-1-55-80-82-62, Email: j.soyez at fr.vuitton.com