Superbreak Announces the Launch of 2010 Christmas and New Year Packages

YORK, England, August 19, 2010 - Superbreak, the weekend break specialist, has launched its 2010 Christmas
and New Year packages, to allow customers the opportunity to book their
festive break in advance this year.

The tour operator has launched a selection of flexible packages ranging
from 1 to 4 night short stays to ensure customers can celebrate the festive
season in style this year whatever their budget. The recent website redesign
has also helped to showcase the breadth of packages on offer throughout the
UK this Christmas, many of which include dinner, breakfast, festive lunches
and live entertainment. In addition to this, Superbreak has also secured a
number of new packages for the programme enabling it to offer nearly 400
Festive Breaks in its programme for 2010.

In 2009 alone, over 30,000 passengers booked a Christmas and New Year
package with Superbreak and sales for this year are already encouraging with
thousands of searches for these products reported over the past 4 weeks.

Best selling destinations for 2009 included London, Edinburgh(
www.superbreak.com/edinburgh_city-hotels-ED.htm), York and Blackpool.
Superbreak hopes its range of packages for 2010 will offer customers both
flexibility and choice. The 4 night Norbreck Castle Christmas Break in
Blackpool includes breakfast on four mornings, Christmas Lunch, evening
entertainment and daytime activities. As always, customers can add a rail
journey, as well as oyster cards for those travelling in London, to any
booking, which helps to set them apart from the competition.

Will Dunnett - director of Marketing at Superbreak, commented: "We've had
great success over the last few years with our Christmas and New Year
breaks(www.superbreak.com/new-year-breaks) programme. The sheer range
of products and new destinations available this year outstrips anything seen
before."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller. Superbreak holds allocations of rooms at
all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for
theatre breaks, events at the O2 Arena, various popular attractions and
national and international rail partners, Superbreak can offer an outstanding
depth and breadth of UK and Overseas short and cheap breaks(
www.superbreak.com/) products such as Gatwick airport hotels(
www.superbreak.com/airport-hotels/airport-GA2.htm).

    PR Contact:
    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(0)1904-436043
    www.superbreak.com

PR Contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043