Eyeforpharma
LONDON, June 7, 2010 - Several key themes about change and customer-centricity emerged at this
year's eyeforpharma's SFE 2010 conference in Barcelona, April 27-29th.
LONDON, May 7, 2010 - Forecasting in pharmaceuticals has its up's and down's, with new markets
and products proving more complex and requiring sophisticated approaches to
forecast these areas.
LONDON, December 17 - With the vast majority of our efforts focused squarely on the sales
force, e-marketing is still an "add-on," says Martin Hensen, head of
e-strategies, UCB Germany.
LONDON, November 26 - Rambeaux joined a host of other industry leaders at eyeforpharma's 9th
annual Pharma Marketing Summit 2009 conference in Berlin, where several key
themes concerning market access and industry change emerged:
- Transforming business culture from product-focused to customer-centric
- Marketing to changing stakeholders
- Pipeline strategies
- Balancing digital with traditional brand strategies
One of the main topics discussed was the past importance of getting
regulatory agency approval for a new drug.
