Sales Force Effectiveness 2010

LONDON, June 7, 2010 - Several key themes about change and customer-centricity emerged at this
year's eyeforpharma's SFE 2010 conference in Barcelona, April 27-29th.

To view the Multimedia News release, please click here:

multivu.prnewswire.com/mnr/prne/eyeforpharma/42433/

Tyrone Edward's (Senior VP, Merck ret.) covers the key conference themes
with his keynote "Boost your sales productivity in today's challenging
pharmaceutical market". We have put the full presentation up for free
viewing. View the 40 minute video presentation (
www.eyeforpharma.com/sales/videos.php).

He discusses:

    - Redesign the optimal sales process for increased capacity
    - Ensure that front-line sales staff is truly engaging the customer
      during sales interactions
    - Sustain a coaching culture that empowers managers to drive sales
      force productivity

    Keynote Speakers included:

    Pharma strategic challenges: now, I know...

    Eric Rambeaux, Vice President Strategy, Abbott

    Building a World-Class Global Analytics Group

    Charlotte Sibley, Senior Vice President, Shire

    Sales force automation and effectiveness in the emerging markets

    Javed Alam, Vice Presidents Sales, Novartis Pharma Pakistan Ltd.

    New customers, new influencers and new regulations: How do you change
    your activities to engage customers?

Jane Griffiths, IVP, Janssen Cilag

The 3 day conference video, presentation slides, and interviews are
available to purchase (https://secure.eyeforpharma.com/sales/purchase.php)
and share with your colleagues.

    Feedback has been excellent:

    Frank Zarifian
    Commercial Excellence Manager
    Sanofi-aventis
    "A 'must' for the  SFE community"

    Paul Kusters
    Director SFE & Training UCB
    "Deals with the most critical business challenges-it fuels future
    Orientations"

    Daniel Firges
    Global Leader Marketing & Sales Effectiveness
    Boehringer Ingelheim
    "Great opportunity to network"

    Marc Piper
    Marketing & Sales Excellence Senior Co-ordinator
    Bayer
    "Excellent insights in to sales and marketing trends"

    Steve Sweeney
    Account Management Lead
    Astrazeneca
    "Excellent platform for debating the issues & opportunities"

    Mark Woodcock
    Sales Force Excellence Manager
    Bayer
    "Excellent opportunity to learn new approaches"

    Alexey Cherchago
    Global SFE Manager
    Grunenthal
    "Very informative and well-organized"

    Daniel Fafasuli
    Regional Manager West Europe
    Almirall
    "It fulfilled my expectations"

    Fonny Schenk
    Managing Director Across Health
    "Still the best event in SFE"

    Nick Pope
    Global Director of Learning and Sales Force Training
    Bausch & Lomb
    "Very valuable presentations showed what will be happening in 5 years
    time"

    Contact:
    Kate Eversole
    VP Europe
    eyeforpharma
    T: +44(0)207-375-7594
    E: keversole@eyeforpharma.com

Video:
multivu.prnewswire.com/mnr/prne/eyeforpharma/42433/

Contact: Kate Eversole, VP Europe, eyeforpharma, T: +44(0)207-375-7594, E: keversole at eyeforpharma.com