TechInsights’ ESC UK Event Showcases Leading Companies and Technology Trends in the Electronics Industry

SAN FRANCISCO -

- Premier Conference for System Engineers & Software Developers held at the UK’s Tech Valley

TechInsights, the daily source of essential business and technical information for the electronics industry’s decision-makers, announces key aspects of the Embedded Systems Conference UK 2009 (ESC UK) as it debuts in the heart of the UK’s tech industry. ESC UK, (www.embedded.com/uk) formerly the Embedded Systems Show (ESS), will take place October 6-8, 2009 at the FiVE International Show Centre in Farnborough, UK. The event conference unveils an internationally compelling event programme, a format designed for attendee professional development, and a high standard of technical content and speakers.

ESC UK 2009 attracts the industry’s thought leaders, engineers and engineering managers, media and technology analysts, executives, financial analysts, venture capitalists, and many of the largest hardware and software companies. Event highlights include:

A technical programme featuring Industry luminary speakers consisting of 40+ classes and tutorials with a strong focus on professional development for system engineers, hardware designers and software developers.

- Free Keynote Q&A Sessions on ‘The State of Embedded’, presenters include Jack Ganssle, Dan Saks, and Niall Cooling, and on ‘The State of Microelectronics’, presenters include representatives of Freescale Semiconductor, STMicroelectronics, NXP Semiconductor and Imagination Technologies. - “Build Your Own Embedded System” features the most significant embedded processor in many years from Intel(R), the Atom(TM) running the first release of Windows Embedded Standard 2010 based on Windows 7 technology; event delegates take away a fully-functional embedded hardware platform based on the Intel Atom after an entire day of hands-on training. - Free lectures and training provided by various business experts and companies including NXP Semiconductor, Echelon, MKS, Numonyx, SQS Group, Parasoft and Vector Software.

For the first time, the event will take place in Farnborough due to its proximity to the UK’s aerospace and defense industries, leading multinational OEMs in mobile communications and networks, and dozens of technology companies. Some of the largest and most influential tech companies have an onsite presence at ESC UK due to this strategic location. Key exhibitors involved in ESC UK are Agilent, Cadence, Farnell, Klocwork, and Perforce Software. The event is sponsored by Green Hills Software and Arrow Electronics.

Continuing 15 years of service in the UK market, ESC UK is now a fully integrated component of the ESC branded event program, which delivers highly successful events in Silicon Valley, Boston and India.

Event registration is free in advance and onsite. Discount delegate rates are available until 30th September.

About ESC UK (www.embedded.com/uk)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry’s leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC UK celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (www.techinsights.com)

TechInsights, a division of United Business Media, is the global leader in media, marketing, and information services for the electronics industry. We deliver results for the key influencers and decision makers involved in the definition, development and commercialization of technology in the global electronics market. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry.

For more information on TechInsights please contact: Felicia Hamerman, Group Marketing Director T: +1-516-562-5652, email: fhamerman@techinsights.com

Source: TechInsights

Felicia Hamerman, Group Marketing Director of TechInsights, +1-516-562-5652, fhamerman at techinsights.com