"The Most Beautiful Baume & Mercier Story is Your Own"

GENEVA, January 18 - Just a few days after launching its Facebook and Twitter "Secrets of a
Watchmaking Family" diary, the famous watch brand Baume & Mercier is now
unveiling the second phase of its social media operation, continuing its
cooperation with the Details agency.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/baumeetmercier/40766/

To celebrate its 180th anniversary, Baume & Mercier and Mrs Simone
Gaudard, the great-granddaughter of the company's founder, wanted to
virtually unite all brand fans and invite you to share the history of your
Baume & Mercier watch on Facebook… Because "the most beautiful Baume &
Mercier story is your own"!

It is with true emotion that Mrs Gaudard, a descendant of Louis-Victor-
Baume, is launching this quest for your contributions as a tribute to her
forefathers and a powerful modern means of enriching her family history.

All your testimonies are welcome, whether your watch is recent or
vintage, so join us on Facebook:
www.facebook.com/BaumeEtMercier (My Watch tab).

Download this press release and the related pictures from
press-lounge.baume-et-mercier.com

For any further information, contact press@baume-et-mercier.com or visit
our website: www.baume-et-mercier.com

About Baume & Mercier

Founded in 1830 in Les Bois, a village at the heart of the Swiss Jura
region, Baume & Mercier is a Swiss watch company combining expertise,
contemporary design and impeccable quality for almost 180 years. Its guiding
principle of "producing only watches of the highest quality" is a motto
inherited from company founders William Baume and Paul Mercier.

Please visit our website: www.baume-et-mercier.com

About Details

Details is a global communication agency with considerable experience in
the field of print, on and offline advertising, as well as the web and its
social networks. This cross-media approach is imbued with a constant concern
for perfection summed up in the agency's motto derived from a statement by
Leonardo da Vinci: "Details make perfection but perfection is no detail."

For any further information, contact info@details.ch or visit our
website: www.details.ch

Video:
multivu.prnewswire.com/mnr/prne/baumeetmercier/40766/

Press contact : Mrs Stephanie BRETONNIERE, press at baume-et-mercier.com,
+41-22-999-51-51