Iocea Trusts DediPower to Deliver High Value Hosting Performance for E-retailers

Visit DediPower on Stand 700 and Iocea on Stand 610 at E Commerce Expo, 19-20 October, Olympia, London

READING, England, October 5, 2010 - DediPower, the UK's fastest growing private hosting company*, delivers
full service managed hosting to e-commerce developer Iocea, which processes
over GBP millions of orders annually from leading retailers including
Hobbycraft, Wolsey and Pet Supermarket.

As its long term hosting partner, DediPower has been supporting Iocea's
Cshop, bespoke and custom web and ecommerce solutions, for over 8 years.
Recently Iocea switched from traditional co-location solution to a fully
managed virtualisation platform to take full benefit of DediPower's technical
expertise; freeing up its internal resources to focus on customer service and
the strategic expansion of Cshop for small retailers and start-ups.

Importantly, DediPower provides the rigorous standards necessary to
maintain retail facing transaction based systems - which helps safeguard
Iocea's substantial investment in PCI Level 1 certification, which is now a
prerequisite for many of retail customers

Derek Turnbull, Director, Iocea comments, "We have worked long and hard
to build our valued reputation. Our switch to a managed hosting platform is
testament to our positive experience with DediPower. We believe its secure
systems, responsive and passionate support, and stringent SLAs, will continue
to ensure we retain 100% client trust and our PCI certification.

"DediPower has not only freed Iocea's internal resource to focus on new
and existing customers but its solutions architects have also added real
value in terms of system innovation, optimisation and performance.
Experienced at implementing secure Cloud and virtualisation platforms,
DediPower understands our business and supports us with the exact skill-sets
we need to get the best out of our 40 virtual and 7 dedicated servers.

Iocea is responsible for the delivery and running of extremely busy web
sites, generating thousands of concurrent visitors a day and continually
processing millions of pounds of transactions. At peak times, such as
Christmas, volumes can increase ten fold and, for any retail customer,
downtime would be a disaster.

Turnbull states, "Once again, DediPower's robust infrastructure, flexible
approach and competitive pricing comes into its own. It allows us to scale
sites up instantly as soon as additional traffic, transaction and processing
capacity is required - without incurring substantial costs. Whatever their
size, DediPower keeps our retailers online, open for business and working to
full speed 24/7/365, irrespective of volumes or seasonal pressures."

Craig Martin, CEO DediPower adds, "Iocea has built a reputation for trust
and delivery in the highly competitive e-commerce space. DediPower is
committed to helping them maintain this through our own 'Passion for Service'
and world class hosting platforms. By working in close partnership with
Iocea, we can offer retail customers the fastest, most responsive and
commercially competitive e-commerce hosting service available - adding
substantial value and return to their online sales investment."

Both companies will be exhibiting at this year's E Commerce Expo at
London Olympia on 19-20 October. Visit DediPower on Stand 700 and Iocea
(Cshop) on Stand 610.

About DediPower

DediPower, backed by its philosophy of "support with passion", is a
leading international provider of IT hosting and cloud infrastructure
solutions. With data centres in the UK, North America and Asia, DediPower
supports thousands of customers including Sony, Virgin, Eidos, NHS, BluHalo
and Lovemoney.com with the latest technology to reduce costs, improve service
levels and maximise their online potential. It is ranked among the UK's 50
Fastest Growing Private Tech Companies by the Sunday Times Microsoft Tech
Track 100*. DediPower is headquartered in Reading Berkshire, UK. For more
information, visit www.dedipower.com or follow DediPower via Twitter,
twitter.com/dedipower.

www.dedipower.com

DediPower Contact: Guy Tarring, DediPower Managed Hosting, Tel: +44(0)870-252-3600, E-mail: info at dedipower.com; Press Contact: Claire Hutchison, Ccgroup, Tel: +44(0)118-920-7650, E-mail: dedipower at ccgrouppr.com