Toluna Launches Online Social Voting Community in Tunisia

LONDON, March 11, 2011 - In support of the Tunisian nascent democracy, Toluna, the first social
voting network has put together a special task force to launch toluna.tn, to
allow the people of Tunisia to share their opinions and vote on a number of
different topics.

Founder and CEO of Toluna, Frederic Charles Petit commented "the Tunisian
people are very dear to my heart and therefore I wanted to give them the
opportunity to be able to freely share their thoughts and opinions via
Toluna's global online social voting community. With Selim Turki heading our
task force there is no doubt this community will be a success".

Toluna.com now has social voting communities in 35 countries across the
world.

Toluna is the world's leading independent online panel and survey
technology provider to the global market research industry. The company
provides online sample and survey technology solutions to the world's leading
market research agencies, media agencies and corporations, from its 17
offices in Europe, North America and Asia Pacific.

Unlike other panel providers, Toluna has developed a unique online
community approach to the management of its panels. Through the use of web
2.0-based technology it has created the world's first social voting community
site toluna.com, focusing on maximizing panellist engagement to offer
increased survey responsiveness and data reliability to its clients.

In addition Toluna is enabling organisations to generate valuable
customer insight by creating, hosting and managing their own online
communities using its software as a service community management solution;
PanelPortal (
www.toluna-group.com/en/software/panel-community/the-solution-/).
Toluna's portfolio of research technology solutions also include QuickSurveys
(us.tolunapro.com/ManageSurveys.aspx) - an online self-service tool
that enables you to ask 15 questions and receive 2,000 responses in a few
hours, Interactive Voice Response, mobile survey capabilities and
BrandSpector a new approach to measuring the efficiency and effectiveness of
online advertising campaigns using Toluna's online panel.

Abigail Hardy +44(0)20-3058-5028, abigail.hardy at toluna.com