Tourico Holidays(R) Introduces New System Intelligence, Providing Unique Destination Insight

Latin American Travelers Lead the Charge on Booking Local Activities Across the Suite of Website Brands

ALTAMONTE SPRINGS, Florida, May 21, 2010 - Building on its reputation of providing clients, suppliers and customers
with optimum booking tools, Tourico Holidays(R) is simultaneously enhancing
the online reservation flow and "Activities" offering across its travel
booking Websites and XML connectivity. New custom-generated prompts will
feature the four most-booked local attractions and the best value
transportation services in the area, allowing travel professionals to spend
less time researching destinations and more time assisting customers. The
newly incorporated efficiencies will be a seamless addition to hotel searches
in 20 of the top global destinations, including Orlando, Key West, Niagara
Falls, San Francisco, Barcelona, Paris and Buenos Aires. The new feature is
already available to all Tourico Holidays clients whether through White
Label, XML or TouricoHoldidays.com

Before completing guest information, destination-specific sidebars
present travel professionals with insightful activities and transportation
information, enabling travelers to maximize vacation time in the destination,
as well as make the most of hard-earned dollars by featuring discounted
attractions that are generally 25 percent below retail prices. From securing
tickets for Walt Disney World in Orlando, FL; Cirque du Soleil's "O" in Las
Vegas, NV; the famed Opera Pampa in Buenos Aires, Argentina; or a tour of
Marseilles, France, to coordinating airport transfers and car rental
services, Tourico Holidays sites are a comprehensive vacation service portal.

Tourico Holidays currently boasts attraction offerings in 311
destinations worldwide, as well as transfer services in more than 70 cities
and urban outskirts. To date, travelers based in Brazil, Mexico, Argentina,
as well as Italy, make up the greatest percentage of buyers taking advantage
of these vast online offerings by looking for activities within the United
States. In 2009 alone, Tourico Holidays has grown its attractions business
more than 90 percent.

All system enhancements are performed by Travel Global Systems (TGS),
Tourico Holidays' sister company and technology provider.

About Tourico Holidays

Tourico Holidays (www.TouricoHolidays.com) is a subsidiary of
Travel Holdings, Inc., a worldwide travel distribution company. Tourico
Holidays is a global wholesale travel provider with over 150 international
distribution web sites and more than 17,000 merchant hotel agreements in
2,500 destinations, operating in 23 languages in over 100 countries. As a
supplier to over 4,600 tour operators and travel agents, Tourico Holidays
operates and maintains global web sites and online interfaces that serve a
large diversity of travel sellers.

About Travel Holdings(R)

Travel Holdings, Inc.(R) (www.travelholdings.com), one of the most
distinctive and expansive travel distribution companies in the world, was
created in early 2004 through the merger of Tourico Holidays(R),
LastMinuteTravel.com(R) and Travel Global Systems (TGS). Travel Holdings(R)
uses proprietary technology to supply travel inventory at competitive
pricing, integrating with all segments of the online travel industry
including retail, wholesale, group, travel agents, corporate and affiliates.
The company is a truly global organization with headquarters in Orlando and
additional, local offices across the United States, South America, Europe and
Asia.

    Media Contacts:
    Jennifer Tolchin                          Lauren Volcheff
    Senior Account Executive                  Director of Marketing
    Weber Shandwick                           Travel Holdings, Inc.
    +1-212-445-8336                           +1-407-667-8700 ext. 7355
    jtolchin@webershandwick.com               Lauren@TravelHoldings.com

Jennifer Tolchin, Senior Account Executive of Weber Shandwick, +1-212-445-8336, jtolchin at webershandwick.com, for Tourico Holidays; or Lauren Volcheff, Director of Marketing of Travel Holdings, Inc., +1-407-667-8700, ext. 7355, Lauren at TravelHoldings.com