TRAVELCLICK(R) Launches Revolutionary Business Intelligence Application
By Travelclick, PRNETuesday, January 19, 2010
Hotelligence360(TM) set to radically transform hotel performance management and dramatically improve profitability for hoteliers
CHICAGO and MADRID, January 20 - Fitur — TRAVELCLICK(R), the pioneer and continued market leader in
intelligence for the hospitality industry, today launches
Hotelligence360(TM), a revolutionary suite of interactive business
intelligence applications. The new solution will enable hotels to improve
their financial performance by creating a platform of information that
provides a foundation for greater knowledge of market dynamics and
comprehensive decision-making. The intuitive solution offers hoteliers a
complete historical and forward-looking view of their performance versus
their competitors', enabling them to source new customers and maximize profit.
Hotelligence360 is an integrated, multi-channel reservation, rate, and
marketing intelligence application. It features an easy-to-understand
interactive personalized dashboard, with an alert system that will surface
key issues to the user's dashboard, email, or mobile device-enabling quick
action. The application also allows hoteliers to forecast future trends and
predict shifts in consumer patterns before they occur, giving users a clear
competitive advantage.
"For the past 10 years, TRAVELCLICK has led the market in delivering
business intelligence for the hotel industry," said Robert Post, President
and Chief Executive Officer of TRAVELCLICK. "Our expert teams across the
world have consistently taken a scientific approach to helping hotels find
guests, fill rooms, and maximize revenue. Business intelligence is imperative
to improving a company's probability of survival and prosperity, especially
in these difficult times. As the hotel industry begins to stabilize in 2010,
early adopters of Hotelligence360 will have a clear advantage in their
propensity to capture market share by driving their businesses
forward-whether the hotelier is managing one hotel or a chain of hundreds or
thousands."
TRAVELCLICK Hotelligence360 is built using a world-class platform and
engineered by industry pioneers to bring a distinctively different class of
business intelligence to the hospitality industry. It leverages the best
technology and the brightest minds from industry leaders to provide
world-class scalability, performance, and deeply integrated analytics.
Giving Hotels the Competitive Edge
With Hotelligence360, hoteliers will have the ability to filter and
closely examine specific information so that they can compare their hotel's
performance to a variety of competitors and analyze booking trends. Guided
analytics will enable users to isolate issues and identify opportunities so
that they can make informed decisions, and:
- Reach new markets-By assessing multiple competitors across a range of criteria, hoteliers can look beyond their traditional competitive set to identify revenue opportunities that may have previously gone unnoticed. - Act quickly to identify and reverse a downward trend-Data delivered frequently, in a simple, customized dashboard rather than a traditional Excel document, means hoteliers can easily and swiftly identify occupancy issues and react instantly to reverse the trend. Hotelligence360 also provides proactive alerts about key issues to the dashboard, email, or mobile device. - Build relationships-Insight from Hotelligence360 identifies travel agencies that are generating more business for the competition, enabling hoteliers to focus on changing agency behavior.
Hotelligence360 will launch with two editions: Property Edition, covering
individual property intelligence; and Enterprise Edition, providing complete
cross-portfolio brand management and analysis designed for brands, ownership
groups, and any entity managing disparate properties.
Hotelligence360's standout features include:
- Frequently updated historical and future data integrated into a single application, providing complete information and actionable insights - Dynamic dashboards highlighting key performance metrics in a visual way - Proactive alerts that surface key issues to the dashboard, email, or mobile device - The ability to filter data and drill into details, enabling interaction with data to find answers - Guided analytics that help users to isolate issues and identify opportunities - Multiple comp sets comparing hotel performance to that of a variety of competitors and different business segments on demand
The Science Behind Hospitality Marketing
The launch of Hotelligence360 is a significant step from TRAVELCLICK's
industry-acclaimed Hotelligence product. It will be an essential application
for hoteliers around the world who are looking to manage and improve their
performance. With more than 40,000 users of its intelligence products,
TRAVELCLICK has a deep understanding of the value of information and how it
can be used to enhance market and financial performance. Today, TRAVELCLICK's
Revenue Optimization Managers work with customers using information from the
company's robust business intelligence product suite to help refine
strategies and identify opportunities. TRAVELCLICK has a proven process of
understanding a specific market's dynamics, applying the right marketing
strategies and channels, and converting bookings at the optimal value.
About TRAVELCLICK, Inc.
TRAVELCLICK (www.travelclick.net), the leader in hotel ecommerce
solutions, provides a continuous flow of high-value online bookings to hotels
worldwide. A uniquely comprehensive one-stop solution, TRAVELCLICK offers
business intelligence, distribution, and digital marketing solutions
delivered with personal attention and local market expertise. With revenue
optimization experts in every global market, we help our clients make better
business decisions, generate greater demand from the right mix of channels,
convert more shoppers to high-value guests, and increase revenue and
profitability. Serving the hospitality industry since 1999, TRAVELCLICK has
more than 15,000 customers in 140 countries with offices in Baltimore,
Barcelona, Chicago, Dubai, Houston, Phoenix, Melbourne, Shanghai, and Tokyo.
Follow us on www.twitter.com/TRAVELCLICK_INC and
www.facebook.com/TRAVELCLICK.
For more information about Hotelligence360 or to receive a demonstration
of its capabilities, please visit www.travelclick.net or contact:
Katrina Pruitt-Andrews, TRAVELCLICK +1-410-257-9154 kpandrews@travelclick.net Katie Moore, GolinHarris +44(0)7818-424757 kmoore@golinharris.com
(c) 2010 TRAVELCLICK. All rights reserved. TRAVELCLICK is a registered
trademark of TRAVELCLICK, Inc.
Katrina Pruitt-Andrews of TRAVELCLICK, +1-410-257-9154, kpandrews at travelclick.net; or Katie Moore of GolinHarris, +44(0)7818-424757, kmoore at golinharris.com
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