Holidaymakers Look East as Summer Gets Off to a Wet Start

Monday, July 11, 2011

LONDON, July 12, 2011 -


-— Travelmatch says searches for holidays to sunny destinations
such as Cyprus rocketed up as June brought rain and unseasonable
winds -—

**Retraction: Travelmatch would like to apologise unreservedly
for including mention of the Met Office in a previous version of
this release.**

Online travel specialist href=""> is
reporting seeing an unexpected sudden climb in searches from its
customers for holidays to Cyprus since the start of June. They are
putting this down to the unseasonably poor weather conditions in
early June which inspired customers to head for warmer climes.

Alex Francis of comments: “May was a
particularly blustery month, but it was dry and warm -– many Brits
were hoping a gorgeous summer would follow. Instead, June brought
torrential rain and thunderstorms and we noticed a swift jump in
the number of customers searching for href="">holidays
in Cyprus and other warm European states that coincided with
the worst of June’s weather.”

Cyprus wasn’t the only country to see a spike in customer
searches as Turkey also saw a significant increase in total
searches in mid-June, with high quality four star hotels such as href="">
Hotel Baia in Lara Beach attracting particular focus. Holidays,
flights and hotels in this part of the world have received a
particularly high amount of attention from visitors to the
Travelmatch website and the company are predicting this trend will
continue throughout July.

Francis continues: “With organisations such as href="">WeatherOnline predicting
that a cool, wet summer is on the cards for the UK, we are
expecting these search trends will continue as Brits looking out
the window on rainy days will long to escape to the beautiful
beaches of Cyprus.”

About Travelmatch:

Travelmatch ( href="">
is a new travel discovery engine that helps inspire customers by
matching their requirements to a wide range of holidays, hotels,
flights, cruises, villas or city breaks. Unlike other travel sites,
customers are not required to choose a destination, date or budget
before they can begin searching. Customers are able to make
informed decisions by exploring photos, user reviews, maps, events
and activities and other fun things relevant to their chosen travel
product. Travelmatch, which closed its first funding round in 2010,
is based in Notting Hill, London.

You can also find Travelmatch on social networks: follow us href="">@Travelmatch or like href="">Travelmatch on
Facebook to keep up to date with all the latest news and travel

Contact Information:
Alex Francis, Press Officer

Newcombe House
45 Notting Hill Gate
London, W11 3LQ
Tel: +44-(0)20-3384-5830


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