Valued Opinions Survey Shows Chinese Food is Firm Favourite in Take Away Britain

LONDON, December 24, 2010 - Valued Opinions, the leading paid surveys site, has conducted a new
online survey which revealed that Chinese food is Britain's favourite
takeaway treat. Chinese came out ahead of Indian, Italian, Thai and Greek, as
well as traditional English fish and chips, reflecting the British appetite
for global cuisine that has transformed national eating habits in recent
years.

Britain's multiculturalism has injected a rich mix of diversity into UK
cuisine. The takeaway market in particular reflects how Brits are enjoying
foods from every corner of the globe. In the recent Valued Opinions online
opinion poll (www.valuedopinions.co.uk/) on the UK's favourite
takeaways, Chinese was the first choice for 38% of respondents. Next in line
was Indian (22%) followed closely by pizza, preferred by 18%. The traditional
English fish and chips/ burger and chips option was top of the list for 13%
of respondents. The other takeaway choices - kebabs, Thai and Greek, were the
favourite for only a small percentage (3%, 2% and 1% respectively) of those
who gave an online opinion (www.valuedopinions.co.uk/about/service/).

The Valued Opinions survey reflects the way that Britain's takeaway
market bears the imprint of its various immigrant communities. Many Indian
takeaway meals in the UK have evolved significantly from authentic Indian
originals. Chicken Tikka Masala, a firm favourite on the takeaway menu, was
actually invented in Britain. Robin Cook, former foreign secretary, even
pointed to it as symbolic of the nation's multiculturalism: "Chicken Tikka
Masala is now a true British national dish… because it is a perfect
illustration of the way Britain absorbs and adapts external influences.
Chicken Tikka is an Indian dish. The Masala sauce was added to satisfy the
desire of British people to have their meat served in gravy."

Even what seems like a firm, traditional British meal - fish and chips -
has its roots elsewhere. Chips date back to the seventeenth century and come
from either Belgium or France, and Jewish refugees from Spain and Portugal
brought fried fish to Britain at about the same time.

Eating foods from all over the world is an easy and pleasant way to
celebrate cultural diversity. However, it's hard to tell whether takeaway
outlets truly reflect a society that embraces different cultures and
traditions or whether Brits simply like variety in their food.

Valued Opinions allows internet users to have their say on subjects and
get paid to take surveys (www.valuedopinions.co.uk/rewards) on
numerous topics.

About Valued Opinions (www.valuedopinions.co.uk/about/):

Valued Opinions is an online market research platform where members have
the opportunity to earn rewards by participating in online surveys. Through
various partnerships with popular retailers such as Amazon.com, Tesco and
HMV, Valued Opinions provides its members with attractive rewards in exchange
for completing online paid surveys.

The survey topics are tailored to member's preferences and can include
anything from green issues to healthy living, fast food to slow trains,
politicians to favourite film.

Made up of more than 2 million members globally, the Valued Opinions
community provides market research companies with access to untapped opinions
from a large database of consumers.

    PR Contact:
    Sebastien Van Schalkwyk
    Loyalty Marketing Manager
    1st Floor
    Elizabeth House
    39 York Road
    London
    SE1 7NQ
    +44(0)207-921-2562

    www.valuedopinions.co.uk

PR Contact: Sebastien Van Schalkwyk, Loyalty Marketing Manager, 1st Floor, Elizabeth House, 39 York Road, London, SE1 7NQ, +44(0)207-921-2562