Whatser Rolls Out New Features for Sharing and Discovering Your City

Location-Based Service Now With Even Better Suggestions and a New Design

AMSTERDAM, March 10, 2011 - Whatser today announced a new version of its location-based mobile
application, which is now available for iPhone and at whatser.com.
Launched in beta in November, Whatser lets users collect their favorite
spots, share them with their friends and make the city their own. The new
features will offer users more ways to interact with friends and followers
and share information about the places they love in their city.

Whatser suggests the best places to go, including restaurants, bars and
shops based on a user's current location, preferences and social graph.
Suggestions are personalized because they are based not only on where a user
is but also on the opinions of the people users follow and trust.

In addition to a new look and feel, the Whatser mobile app and
Whatser.com now offer:

    - Activity stream:

    Whatser users can follow what friends are doing on Whatser in an activity
    stream. The activity stream shows when people add spots to their
    collection, start following other users, upload photos and add reviews.
    Users can now see what's happening within their city in real time.

    - Suggestions:

    The algorithm which the suggestions are based on has been improved,
    making it possible to offer even better and more personally relevant
    suggestions to users.

    - Photos:

    Users can upload their photos to their favorite spots. Photos can be
    taken and uploaded within the app or added from a user's existing photo
    library.

    - Reviews:

    Reviews of spots can now be added by Whatser users so they can share
    their experiences with their friends and tell followers why a spot is
    part of their collection.

"Whatser is really about re-discovering the city you live in. Finding out
about places to go to and feeling confident you'll have a great experience
when you go there, because it's one of your friends' favorite spots. Soon, we
will also make it possible for users to follow their favorite brands and
local businesses to find out about the latest updates, such as sales, offers,
menu updates and new exhibitions", commented Michiel Verberg, Director
Marketing and co-founder of Whatser.

Notes to Editors:

Whatser (v 1.6) is available in public beta, for the iPhone,
(itunes.apple.com/us/app/whatser/id384099288?mt=8), with versions for
Android and Blackberry in development. All content is also fully accessible
through whatser.com.

Screenshots are available upon request or can be found at
whatser.pressdoc.com. To watch a video on how to use Whatser, visit
Vimeo (vimeo.com/20568428).

If you would like to try out Whatser, start by following co-founder
Michiel Verberg, or have a look at his collection whatser.com/users/1.

Michiel will also be attending SXSW and be presenting Whatser as part of
AppCircus on 14 March from 2:00-4:00pm at Circus Mashimus Tent, located in
Room #3. You can get in touch with Michiel directly by email or Twitter.

About Whatser

Whatser is a mobile application that lets users collect their favorite
spots, share them with their friend and make the city their own. Whatser
users are always in the know because they receive personalized suggestions on
where to go, based on their current location, preferences and trusted
recommendations from their social graph. Located in Amsterdam, Whatser was
created by Michiel Verberg and Pieter Saman and is funded by BlueBubbleLab.
Find Whatser at whatser.com, twitter.com/whatser and
facebook.com/whatser.

Media Contacts: Anna Hogrebe, PR Manager - Whatser, +31-681-351-700, anna at whatser.com , Twitter: at whatser . Michiel Verberg, Co-founder - Whatser, +31-681-612-866, michiel at whatser.com , Twitter: at michielverberg .