Which? Study Finds Cash4Gold Pays 60 Percent More Than Other UK Mail-In Gold Buyers

Company Provides Secure, Fast, Convenient and Confidential Service

LONDON, January 21 - Cash4Gold (www.cash4gold.com), the world's #1 gold buyer from the general
public, pays out as much as 60 percent more than its competitors in the
mail-in gold buying industry according to a new study from Which?. This study
pitted Cash4Gold against three of its most well-known competitors and found
that the company offered higher prices than other companies that buy broken
or unwanted jewellery based strictly upon their scrap value.

"Cash4Gold is pleased to be paying up to 60% more than our competitors,
and we believe this helps explain why we are the leaders of the global
consumer mail-in gold industry we created," said Cash4Gold CEO Jeff Aronson.
"We are very clear with consumers that our prices are based upon the melted
value of the precious metal, and we even go so far as to say on our own
website that they might get higher prices from pawn shops or jewellery stores
which can resell some items." Aronson adds: "We are a great option for
customers seeking a fast, secure, simple, convenient and totally discreet."

Cash4Gold accepts gold, silver and platinum items and pays customers
based upon the quality and quantity of precious metal contained in an item,
also known as melt value. Melt value is based solely upon the actual precious
metals contained in an item and, unlike retail or resale values, does not
account for decorative, artistic or sentimental value. The Which? testers
sent "three pieces of brand new gold jewellery," which would be unusual for
people to post off for scrap. Cash4Gold and other mail-in companies offered a
melt value, while local jewellers and pawn shops made offers based upon
resale and/or retail value. Comparing scrap gold companies offering melt
value to retail and resale operations which can resell jewellery is like
comparing apples to oranges.

Cash4Gold is devoted to providing top-notch customer service. Its
customers have a 12 day period to decide whether to accept the offer or
request their items back. If they choose the latter, Cash4Gold returns their
items immediately, free of charge and insured at no cost to the customer,
unlike some of its competitors. Another differentiator between Cash4Gold and
other mail-in companies is that for security reasons its packaging is totally
nondescript and includes neither the company name nor the word "gold."

The company, which boasts a base of operations in Sheffield, has taken a
leading role in working with lawmakers and law enforcement to increase the
transparency of its industry. In the United States, Cash4Gold worked closely
to create and implement the first law to regulate mail-in gold buying and has
expressed its desire to see similar legislation enacted in the United
Kingdom.

Since launching in the UK last year, Cash4Gold has also opened offices in
Germany, Spain, the Netherlands and Canada.

About Cash4Gold

Cash4Gold is well-established as the world's No. 1 online buyer of
precious metals, including gold, silver and platinum, from the general
public. Cash4Gold.com has served 900,000 customers worldwide since its
inception, paying out millions of pounds for their broken or unwanted items.
From its base of operations in Sheffield, a city with a rich history in
metal-working, Cash4Gold provides its fast, secure, convenient, discreet
services to customers all across the United Kingdom. Visit Cash4Gold's
website at www.cash4gold.com or call 0800-064-GOLD (4653).

For more information please contact: Louise Rutter / Claire Thom / Sarah Paul, Portland, E: louise.rutter at portland-communications.com / claire.thom at portland-communications.com / sarah.paul at portland-communications.com