A Sapphire Ring Fit for a Queen - $1.5 Million 69ct Royal Blue Sapphire Ring from The Natural Sapphire Company

NEW YORK, April 4, 2011 - The Natural Sapphire Company is pleased to announce the completion of the
largest natural blue sapphire ring for sale on the market today.

(Photo: photos.prnewswire.com/prnh/20110404/NY76121)

The 69.35ct natural blue sapphire is surrounded by sixteen 1/2 carat
flawless diamonds totaling more than 8.00cts. This blue wonder is the largest
sapphire ring ever created in the famous Princess Diana style. The ring is
certified by 4 international gem laboratories, including the Gemological
Institute of America. The original ring, featuring an oval blue sapphire
under 20cts, has now passed to Prince William's fiance, Kate Middleton.

The 69ct natural blue sapphire originates from the famous gem mines of
Ceylon (Sri Lanka). Ceylon sapphires were first introduced to the western
world when the British colonized the island nation in the late 1700s. Kevin
Fournie, gemologist and rare gemstone historian at The Natural Sapphire
Company, stated, "The British are great explorers. They have a rich history
with rare gemstones. It's only fitting that the new royal nuptials were
sealed with a rare sapphire from Ceylon."

Michael Arnstein, the company's CEO declares, "This is the finest ring
we've ever created in our 72 year history. It is a sight to behold… a jewel
fit for a queen."

At 1.5 Million USD, it is the highest priced sapphire ring available for
sale in the world.

Sapphire engagement rings of all colors have seen a rise in popularity
over the past few years. With the growing public awareness of diamond cartels
and market share monopolies, consumers are increasingly looking to sapphire
engagement rings as diamond alternatives.

The Natural Sapphire Company was one of the first companies to see an
influx of orders following the royal engagement. Within hours of William and
Kate's engagement, the company's website server crashed and their phones were
ringing off the hook. "Never in our company history did we experience such
demand for sapphire engagement rings," says Michael Arnstein. "Demand has
maintained at record levels since the end of November 2010 when the
engagement was announced, making this the highest sold piece of sapphire
jewelry ever."

While the company is featuring the million dollar ring, they also offer
smaller versions priced from $1,000 to $100,000.

www.thenaturalsapphirecompany.com/Sapphires/Sapphire-Jewelry/Sapphire-Rings/Jewelry=J2565

www.TheNaturalSapphireCompany.com

Evan Guttman, CIO, The Natural Sapphire Company, +1-212-869-1165, Info at TheNaturalSapphireCompany.com