At Baselworld, Jacob & Co. Announces the New Face for the Brand's 2011/12 Advertising Campaign

By Jacob Co., PRNE
Sunday, April 3, 2011

BASEL, Switzerland, April 4, 2011 - Jacob & Co. announced last week at Baselworld the new face of their
advertising global campaign is internationally renowned actress and model,
Milla Jovovich.

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This announcement was unveiled during a jam-packed cocktail reception at
which Ms. Jovovich made a grand, red carpet entrance in Hall 3.0, side by
side with Jacob Arabo. The paparazzi lined up for up to one hour expecting
Jovovich to make her appearance.

The event took place inside the Jacob & Co. booth and all around the
front hallway. The area was elegantly decorated with illuminated tall tables,
a Dom Perignon champagne bar and live statuesque models. The theme was the
representation of Jacob & Co.'s global philosophy of multiple time zones,
with each of the models esthetically indicative of cities or ethnicities
including: Hong Kong, Moscow, London, Dubai and New York.

Celebrated DJ Kay Rush was the MC and host of the cocktail, greeting the
crowd in 5 different languages and introducing Milla Jovovich to the guests.

Jovovich was gracious and embraced the crowd with a warm and friendly
speech which explained her commitment to the brand, embracing the upcoming

Jacob Arabo greeted press, clients and industry friends as he hosted
Jovovich. "This evening is an important milestone for Jacob & Co.," stated
Arabo. "We have been looking for the right personality and beauty that
represents what I call 'The Jacob Girl': she is a sophisticated world
traveler, self accomplished and exudes an assertive feminine personality,
lastly, she is absolutely gorgeous!"

About Jacob & Co.

Jacob & Co., the luxury watch and diamond jewelry house, was founded over
25 years ago in New York City by Jacob Arabo. After years of designing for
private clients, Jacob & Co. established a globally-renowned reputation with
leaders in entertainment and sports, allowing the company to launch its
flagship store in New York City in 2004. Jacob & Co. has solidified its
position as one of the world's leading luxury watch and jewelry houses with
the introduction of the revolutionary Five Time Zone technology and
complicated movements. The brand continues its dedication to the highest
standards of craftsmanship, design and innovation, offering the finest
quality Swiss made timepieces and precious jewelry for both men and women.
The Jacob & Co. collections are currently sold worldwide.


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Filipe Valente, Ana Martins Public Relations, +1-212-333-2085, info at

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