Aditi Technologies Launches iPhone Framework for Retail Websites

Offering "Reduced Time-To-Market" With "Reduced Cost" and "Rich Shopping Experience"

BANGALORE, India, November 24 - Aditi Technologies, a leading provider of software product and
application development services, today launched an iPhone App Framework
specifically targeting retail websites, a turnkey solution that allows the
creation of a compelling mobile experience for the online customer. The
solution enables retail companies to create an engaging user experience which
will enhance customer satisfaction leading to more traffic, thereby increase
in sales.

Given the incredible popularity of the iPhone, many online retail
companies are eager to establish their presence on Apple's App Store, but
don't necessarily want to invest in the resources needed to independently
develop their own iPhone applications. Mini Manakame, GM-Mobile Services at
Aditi says, "In the mobile application industry, it's critical to get to
market before the competition even has a chance of competing. Framework based
development can help tackle the time to market problem. If you were to use an
existing framework in rolling out your services, you can not only get your
product to market faster but also do so cost-effectively."

Aditi's iPhone App Framework will help customers create fast and simple
applications for building and managing their content rich iPhone applications
with rich shopping experience, location based services, alerts and
monetization options; while investing a minimal amount of development /
customization costs.

The solution can be implemented to any retail website, especially
catering to verticals like pharma & healthcare, travel & tourism and FMCG.

    Below are a few benefits of the solution:

    - Increase customer retention and strengthen brand image
    - Re-use a proven & reliable service delivery platform
    - Get all the tools required to enable a rapid service
      deployment
    - Minimize implementation costs by up to 70%

    The following features of the framework are most valued by customers:

    - The application can be customized and cobranded for any
      retail chain
    - Retail, Shop and Photo modules
    - Rich shopping experience
    - Store Locator with Location based services, Map view, and
      driving directions
    - Generic categorization based model that suits various kind
      of applications/domains

The pharmacy module allows users to manage prescriptions with ease, have
a rich shopping experience and conveniently order prints of photos from their
mobile phones.

About Aditi Technologies:

Founded in 1994, Aditi pioneered the idea that great software
products can be built out of India. Today, Aditi represents the best
Microsoft software development capability in the world. Strengthened by
innovative IP solutions, leading global enterprises and software product
companies rely on Aditi to predictably deliver quality products and
applications. Headquartered in Bangalore, India; Aditi has global offices in
Boston, London, Mountain View, New York City and Seattle. To learn more,
visit www.aditi.com

For More Information: Sandish Handa, Aditi Technologies, +91-9880105379,
Email: sandishh@aditi.com

For More Information: Sandish Handa, Aditi Technologies, +91-9880105379, Email: sandishh at aditi.com