AEGON's 2010 Total Embedded Value Increased 6% to EUR 18.9 Billion

Embedded Value Life Insurance Increases to EUR 25.8 Billion

THE HAGUE, The Netherlands, May 12, 2011 - AEGON's total embedded value at the end of 2010 totalled EUR 18.9
billion, an increase of 6% compared with last year, mainly driven by a higher
embedded value life insurance (EVLI).

Embedded value is a key measure of an insurance company's underlying
worth, and embedded value life insurance (EVLI) estimates the value of future
profits expected from existing insurance contracts. AEGON believes that,
along with other publicly disclosed financial data, embedded value provides
valuable additional information for analysts and investors.

Embedded value for AEGON's life insurance business increased to EUR 25.8
billion and includes new business worth of approximately EUR 0.6 billion. The
figures reflect a positive performance from AEGON's existing in-force
business, partly as a result of cost savings measures, as well as improved
financial markets and strengthening of currencies against the euro,
particularly the US dollar. Changes in operating assumptions had a negative
effect and were primarily due to strengthening of persistency in the Americas
and assumed increasing longevity in the Netherlands. The negative impact from
economic assumption changes, largely caused by the impact of lower interest
rates in the Netherlands, were offset by improved long-term investment
returns mainly as a result of the positive impact of the interest rate
hedging program in the Netherlands.

At the end of 2010, the free surplus on life insurance business increased
to EUR 3.3 billion, due mainly to strong earnings on the in-force portfolio
and lower capital required for new business. Operating margins on embedded
value declined slightly from 5.8% to 5.3%, with stronger in-force performance
offsetting a lower level of new business value.

    Embedded value                                       Year-end Year-end
    (amounts in millions unless stated                    2010     2009
    otherwise, after tax)                                 EUR      EUR     %

    Life business
    Adjusted net worth (ANW)                          15,959   13,216     21
         Free surplus (FS)                             3,261    2,404     36
         Required surplus (RS)                        12,697   10,811     17

    Value of in-force life business (ViF)              9,798   10,081     (3)
         Present value future profits (PVFP)          13,570   13,035      4
         Cost of capital (CoC)                        (3,772)  (2,955)   (28)

    Embedded value life insurance (EVLI)              25,756   23,296     11
                                                           -        -      -
                                                           -        -      -
    Other activities
    IFRS book value                                      733    1,137    (36)
                                                           -        -      -
    Total embedded value before holding activities    26,489   24,434      8

    Holding activities                                (7,598)  (6,663)   (14)
         Market value of debt, capital securities
           & other net liabilities                    (7,098)  (6,187)   (15)
         Present value holding expenses                 (500)    (477)    (5)

    Total embedded value (TEV)                        18,891   17,770      6
         Value of preferred share capital             (1,170)  (1,301)    10

    Total embedded value (TEV) attributable to
     common shareholders                              17,721   16,469      8
         TEV attributable to common shareholders
          per share (EUR)                                 10.38     9.65   8

    Value of new business                            2010 EUR 2009 EUR    %
    (amounts in millions, after tax)

    Americas                                              230      293 (22)
    The Netherlands                                       144      184 (22)
    United Kingdom                                         65      170 (62)
    New Markets                                           116      120  (3)
    Asia                                                    4        4   0
    Central & Eastern Europe                               49       46   7
    Spain & France                                         51       82 (38)
    Variable Annuities                                     11      (11)  -

    Total                                                 555      767 (28)

About AEGON

As an international life insurance, pension and asset management company
based in The Hague, AEGON has businesses in over twenty markets in the
Americas, Europe and Asia. AEGON companies employ approximately 27,000 people
and have some 40 million customers across the globe.

    Key figures - EUR        Q1 2011 Full year 2010
    Underlying earnings
    before tax           414 million    1.8 billion
    New life sales       501 million    2.1 billion
    Gross deposits       7.4 billion     33 billion
    Revenue-generating
    investments (end of
    period)              400 billion    413 billion

Cautionary note regarding non-GAAP measures

This document includes certain non-GAAP financial measures: underlying
earnings before tax and value of new business. The reconciliation of
underlying earnings before tax to the most comparable IFRS measure is
provided in Note 3 "Segment information" of our Condensed consolidated
interim financial statements. Value of new business is not based on IFRS,
which are used to report AEGON's primary financial statements and should not
viewed as a substitute for IFRS financial measures. We may define and
calculate value of new business differently than other companies. Please see
AEGON's Embedded Value Report dated May 12, 2010 for an explanation of how we
define and calculate. AEGON believes that these non-GAAP measures, together
with the IFRS information, provide a meaningful measure for the investment
community to evaluate AEGON's business relative to the businesses of our
peers.

Local currencies and constant currency exchange rates

This document contains certain information about our results and
financial condition in USD for the Americas and GBP for the United Kingdom,
because those businesses operate and are managed primarily in those
currencies. Certain comparative information presented on a constant currency
basis eliminates the effects of changes in currency exchange rates. None of
this information is a substitute for or superior to financial information
about us presented in EUR, which is the currency of our primary financial
statements.

Forward-looking statements

The statements contained in this document that are not historical facts
are forward-looking statements as defined in the US Private Securities
Litigation Reform Act of 1995. The following are words that identify such
forward-looking statements: aim, believe, estimate, target, intend, may,
expect, anticipate, predict, project, counting on, plan, continue, want,
forecast, goal, should, would, is confident, will, and similar expressions as
they relate to our company. These statements are not guarantees of future
performance and involve risks, uncertainties and assumptions that are
difficult to predict. We undertake no obligation to publicly update or revise
any forward-looking statements. Readers are cautioned not to place undue
reliance on these forward-looking statements, which merely reflect company
expectations at the time of writing. Actual results may differ materially
from expectations conveyed in forward-looking statements due to changes
caused by various risks and uncertainties. Such risks and uncertainties
include but are not limited to the following:

- Changes in general economic conditions, particularly in the United
States, the Netherlands and the United Kingdom;

- Changes in the performance of financial markets, including emerging
markets, such as with regard to:

- The frequency and severity of defaults by issuers in our fixed income
investment portfolios; and

- The effects of corporate bankruptcies and/or accounting restatements on
the financial markets and the resulting decline in the value of equity and
debt securities we hold;

- The frequency and severity of insured loss events;

- Changes affecting mortality, morbidity, persistence and other factors
that may impact the profitability of our insurance products;

- Changes affecting interest rate levels and continuing low or rapidly
changing interest rate levels;

- Changes affecting currency exchange rates, in particular the EUR/USD
and EUR/GBP exchange rates;

- Increasing levels of competition in the United States, the Netherlands,
the United Kingdom and emerging markets;

- Changes in laws and regulations, particularly those affecting our
operations, the products we sell, and the attractiveness of certain products
to our consumers;

- Regulatory changes relating to the insurance industry in the
jurisdictions in which we operate;

- Acts of God, acts of terrorism, acts of war and pandemics;

- Changes in the policies of central banks and/or governments;

- Lowering of one or more of our debt ratings issued by recognized rating
organizations and the adverse impact such action may have on our ability to
raise capital and on our liquidity and financial condition;

- Lowering of one or more of insurer financial strength ratings of our
insurance subsidiaries and the adverse impact such action may have on the
premium writings, policy retention, profitability of its insurance
subsidiaries and liquidity;

- The effect of the European Union's Solvency II requirements and other
regulations in other jurisdictions affecting the capital we are required to
maintain;

- Litigation or regulatory action that could require us to pay
significant damages or change the way we do business;

- Customer responsiveness to both new products and distribution channels;

- Competitive, legal, regulatory, or tax changes that affect the
distribution cost of or demand for our products;

- The impact of acquisitions and divestitures, restructurings, product
withdrawals and other unusual items, including our ability to integrate
acquisitions and to obtain the anticipated results and synergies from
acquisitions;

- Our failure to achieve anticipated levels of earnings or operational
efficiencies as well as other cost saving initiatives;

- Our inability to obtain consent from the Dutch Central Bank to
repurchase our Core Capital Securities; and

- The non-fulfillment of the conditions precedent underlying the
agreement to divest Transamerica Reinsurance.

Further details of potential risks and uncertainties affecting the
company are described in the company's filings with Euronext Amsterdam and
the US Securities and Exchange Commission, including the Annual Report on
Form 20-F. These forward-looking statements speak only as of the date of this
document. Except as required by any applicable law or regulation, the company
expressly disclaims any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements contained herein to
reflect any change in the company's expectations with regard thereto or any
change in events, conditions or circumstances on which any such statement is
based.

    Contact information

    Media relations:

    Greg Tucker
    +31(0)70-344-8956
    gcc-ir@aegon.com

    Investor relations:

    Willem van den Berg
    +31(0)70-344-8305
    877-548-9668 - toll free USA only
    ir@aegon.com

www.aegon.com

PRN NLD

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