American Apparel Opens New Store Inside Selfridges in London

LOS ANGELES and LONDON, April 26, 2010 - American Apparel (Amex: APP), the vertically integrated clothing
manufacturer based in downtown Los Angeles, has opened a shop-in-shop inside
Selfridges, one of London's most famous and respected department stores.

The 700 sq. ft store is located on Selfridges' ground floor, along with
many of their top international brands. This is the first and only permanent
American Apparel store of its kind, and will be designed to highlight the
company's latest women's styles.

"We jumped at this opportunity for a unique position at such an important
department store. The experience of shopping in this classic, yet
contemporary space is one that reflects well upon our clothes and on the
company's reputation as a retailer," said Jan Willem Hubner, an American
Apparel operations manager for Europe.

In addition to its new, fashionable women's pieces, American Apparel's
top-selling basic styles will be available at this store. The company's
location was selected in an effort to appeal to long time customers stocking
up on their favorite, dependable garments like socks, underwear and t-shirts
while showcasing its new Spring and Summer lines to the upscale shoppers at
Selfridges. The company has curated about 100 Made in USA styles for this
one-of-a-kind store.

"With this special opening of our eighth location in London and our new
store in Leeds, we're excited about our brand in the UK. We know we've
connected with our customers very intimately and we feel that taking
advantage of opportunities like this helps us serve them even better," said
Marsha Brady, a creative director for American Apparel.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor,
and retailer of branded fashion basic apparel based in downtown Los Angeles,
California. As of March 20, 2010, American Apparel employed approximately
10,000 people and operated 280 retail stores in 20 countries, including the
United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria,
Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland,
Israel, Australia, Japan, South Korea and China. American Apparel also
operates a leading wholesale business that supplies high quality T-shirts and
other casual wear to distributors and screen printers. In addition to its
retail stores and wholesale operations, American Apparel operates an online
retail e-commerce website at www.americanapparel.com.

Marsha Brady of American Apparel, +1-213-488-0226