arvato Rewards to Present Challenges of International Loyalty Programs at the Loyalty Expo in the U.S.

MUNICH - After a successful participation in 2008, rewards arvato services GmbH, the leading European provider of customized rewards management solutions, will once again be represented at the Loyalty Expo in the USA, where it will present how international loyalty programs can be successfully implemented. The Loyalty Expo is scheduled to take place from May 31 - June 2, 2009 in Hollywood, Florida.

“With this topic, we want to provide insight into how an international rewards portfolio can be designed and implemented, which opportunities and risks are associated with such a portfolio and what should be considered when designing and implementing an international customer loyalty program,” says Derk Moller, Managing Director of rewards arvato services. “Thanks to our many years of experience with international customers, such as Emirates Airlines for example, we understand the wants and needs of today’s international customers and how such wants and needs can be satisfied.”

Global customer loyalty programs are increasingly becoming the standard rather than the exception in the modern loyalty market. Today’s internet-savvy consumers show an active interest in how their favorite brands or service providers behave in the marketplace. In this manner, the consumers’ influence on the products and markets increases, thus also their influence on the loyalty market. Transnational or even global loyalty programs such as The Emirates High Street (www.theemirateshighstreet.com), which is represented in 62 countries, have been able to successfully establish themselves on the market. Research has shown that more than 80% of a rewards portfolio in such a global loyalty program can be designed to meet global wants and needs. However, 20 percent of the rewards still cater to the very country-specific liking of the consumers.

About arvato services:

arvato services, a subsidiary of arvato AG, is the leading service provider for effective solutions in the areas of customer communication, supply chain management, and financial services within Europe as well as outside the European markets. arvato services provides customers with a one-stop-shop for CRM/SCM consulting, customer loyalty, data management, e-commerce, lettershop, customer service, logistics and finance, all of which are supported by IT solutions. Your customers are attended to by the global network of more than 36,000 arvato services employees.

For more information please contact: Kafka Kommunikation GmbH & Co.KG Plinganserstrasse 8 81369 Munich Tel. +49(0)89-76759434 Fax: +49(0)89-76759435

Source: arvato services

For more information please contact: Kafka Kommunikation GmbH & Co.KG., Plinganserstrasse 8, 81369 Munich, Tel. +49(0)89-76759434, Fax: +49(0)89-76759435