Asiana Airlines Boosts Competitiveness by Improving Flight Demand Forecasting

Asiana Airlines, a major airline in South Korea, can now predict demand for flights up to 120 days in advance thanks to its new data warehouse system called the Asiana Revenue Management Supporting System (ARMS).

Built on Oracle Database, Oracle Partitioning, Oracle Warehouse Builder and Oracle Business Intelligence Suite Enterprise Edition, the ARMS data warehouse is capable of generating detailed analysis from large volumes of information drawn from a range of systems.

The ARMS system delivers five major functions for Asiana Airlines:

The new ARMS system allows every employee to gain role-based access to the information they need to make quick and informed decisions.

Asiana engaged Asiana IDT to implement the Oracle solution.

“We selected Oracle’s database and business intelligence solutions because of their proven reliability, scalability and comprehensive analytic capabilities, said Yong-cheol Shin, Manager of Inventory Management, Asiana Airlines. “We can now analyze revenue and profit figures for individual flights, year-on-year, which helps us to optimize flights and take advantage of seasonal trends. This solution has brought Asiana Airlines’ sales and marketing responsiveness to the next level.”

“Accurate demand forecasting and demand responsiveness is critical in the airline industry because of fierce price competition, fluctuation in the number of passengers, and the fast changing market environment,” said Dong-soo Shin, Vice President, Technology Business Unit, Oracle Korea. “The Oracle solution gave Asiana the confidence to consolidate and analyze large volumes of information in near real time and provided staff with the tools to analyze the profitability of individual routes. This empowerment of users across the organization is delivering a real competitive edge.”